NEW YORK CITY -- New Yorkers for Beverage Choices announced that more than 100,000 New Yorkers have joined the coalition in opposition to Mayor Michael Bloomberg's proposed size restrictions on sugar-sweetened beverages.
The coalition also announced that it has named Liz Berman of Continental Food and Beverage Inc. (Clifton, NJ), which bottles and distributes Coca-Cola's Inca Kola brand, as its chairwoman.
Under the mayor's plan, food outlets that require a health inspection, including restaurants, food carts, movie theaters, sports arenas and delis, would be prohibited from selling sugary drinks in containers holding more than 16 fl.oz. | SEE STORY
The New York City Board of Health heard testimony both for and against Mayor Bloomberg's proposed supersize cup soda ban on July 25 at the only public hearing on the matter. The Board of Health will vote on the proposal on Sept. 13. If passed, the rule would take effect six months later. | SEE STORY
New Yorkers for Beverage Choices contends that since the New York City Board of Health is appointed by the mayor, the votes necessary to pass the ban are likely in place. Even so, the group said it is continuing to engage individuals and businesses throughout the city to voice their opposition to the proposed ban.
"Though the deck has been stacked against us, New Yorkers will continue to voice their opposition to this arbitrary and ineffective ban," Berman said. "As chair of the coalition, I am proud to stand with the more than 100,000 New Yorkers and businesses that are committed to making it clear that we can decide what's best for ourselves and our families."
More than 1,562 businesses and 105,414 individual supporters have joined the coalition in the seven weeks since its formation.