SAN DIEGO -- Jolly Backer, a coin-op amusement veteran, has launched Fresh Healthy Vending LLC, a natural and organic vending company that is offering franchises to entrepreneurs looking to ride the wave of healthier snacking.
Backer resigned from his longstanding post as director of domestic sales with Stern Pinball Inc. (Melrose Park, IL) last January and moved to California to assume a senior-level position at YoNaturals Inc., a San Diego-based organic vending company.
Fresh Healthy Vending's turnkey program provides franchisees training and support to ensure they operate and market their businesses to full advantage. Its machines, which feature bold graphics that communicate the 100% healthy menu, are equipped with the latest technology including LED lighting, credit card readers and remote monitoring capability.
Franchisees have access to a product range of more than 400 best-selling natural and organic brands that consumers typically find at Whole Foods, Trader Joes and other healthy food retailers, including fresh and organic juices, yogurts and smoothies.
"Schools represent prime opportunities for our franchisees. Most are under legislative and parental pressure to improve the nutrition offered in vending machines serving students," Backer said. "Commercial office complexes, health clubs and government buildings are also great opportunities. Employers have a big stake in getting their workforces to lose weight and reduce the enormous costs in medical claims and lost productivity linked to obesity."