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ELMHURST, IL -- Kellogg Co. is rolling out its Special K Cracker Chips in the vending channel. The hybrid snacks combine the texture of a cracker with the light crunchiness of a chip.
Available in sea salt and cheddar, they contain 110 calories and come in 1.06-oz. bags.
"Special K Cracker Chips are a natural extension of the popular Special K brand and an exciting way for vending retailers to meet consumer desire for wholesome salty snacks," said Johanna Metz, brand manager for Kellogg's vending channel. She emphasized that the cracker chips are already successful in grocery stores and show great promise in other segments.
Kellogg has a well-established following in vending channel with brands that include Cheez-It, Keebler and Pop-Tarts.