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Issue Date: Vol. 50, No. 7, July 2010, Posted On: 7/19/2010

AT&T, Apriva Team Up To Enable Card Payments Over Smartphones

Tim Sanford
Apriva, AT&T, Michael Antiere, AprivaPay, AprivaPay Professional wireless, point-of-sale, merchants, POS, point-of-sale, vending, vending machine, cashless vending, mobile payments, e-payments, vending news, office coffee service, OCS, foodservice, cashless vending, payment systems, Small Business Mobile Application Recommender Tool, SMART

DALLAS -- Apriva and AT&T report that they have joined forces to deliver new mobile payment applications that can enhance productivity and cash flow.

AprivaPay and AprivaPay Professional, announced earlier this year, turn smartphones into point-of-sale terminals for cashless credit and debit card transactions (see story here or VT, Feb.). AT&T is the first wireless carrier to provide these mobile point-of-sale solutions from Apriva.

AprivaPay is an application that allows businesses to process credit and debit transactions through the browser of a mobile phone. AprivaPay Professional is a full-featured application that is downloaded to the smartphone; it can be integrated with an optional card reader and receipt printer, permitting businesses to obtain all the benefits of "card present" transactions, and to issue receipts, in the field.

Generator Research, an independent market researcher, estimates that the worldwide mobile payments market it expected to grow from $68 billion last year to more than $600 billion in 2014, Apriva explained. This is a compound annual growth rate of more than 50% over the next five years, the company pointed out, adding that its new smartphone applications offer small businesses reliable, secure tools for participating in this growth.

"Sales increase when small businesses accept payment cards," said Michael Antieri, president of advanced enterprise mobility solutions for AT&T Business Solutions. "And given that an overwhelming majority of small businesses use smartphones, offering a mobile application that ties together payment cards and smartphones makes perfect sense. By offering these new mobile applications from Apriva, AT&T is helping small businesses create 'virtual storefronts' in the field, enhancing cash flow while minimizing back office processes such as billing."

AT&T has added AprivaPay to its portfolio of mobile applications, and authorized users can purchase it directly from AT&T through the company's convenient online Small Business Mobile Application Recommender Tool, or SMART. Available at att.com/smart, this tool makes it easy for businesses to identify the right mobile applications for them. AprivaPay and AprivaPay Professional from AT&T also are described at att.com/apriva.

Apriva is a leader in wireless payment processing. Its technology is employed by most major banks, as well as governments around the world.

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