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Issue Date: Vol. 45, No. 7, July 2005, Posted On: 7/18/2005

Kraft Updates Vendible Snack Lines In Four Categories

Tim Sanford

Kraft Foodservice has introduced a new fruit bar, reformulated a favorite cookie, launched an innovative extension of its "Planters" nut line and rolled out a vendible meat snack under the "Tombstone" brand.

"Honey Maid" oatmeal raisin bars are aimed at health-conscious consumers, but are expected to appeal to a wide spectrum of patrons. The soft baked, better-for-you bars are made with whole grains and real fruit, and are equally attractive as breakfast selections and as snacks for any occasion. They contain no cholesterol or trans fats, are low in saturated fats, and serve as a good source of calcium.

Kraft observes that cereal bars account for about 51% of the total "food bar" market, a category projected to exceed $3 billion this year and double by 2007. "Honey Maid" oatmeal raisin bars allow operators to participate in this growth with a tasty on-trend snack. The 1.3-oz. bars are shipped in 72-count cases.

Kraft "Teddy Grahams" have been reformulated to contain zero grams of trans fat. The new formulation applies to all "Teddy Graham" varieties, from the original 0.75-oz. bulk portion-packed cinnamon and chocolate flavors through 1.25-oz. portion packs in merchandising trays to mini-sized cinnamon "Teddy Graham Cubs" in 0.5-oz. bulk portion packs.

Information about the new "Honey Maid" oatmeal raisin bar and reformulated "Teddy Grahams" for vending can be requested from Kraft vending account managers, or from the company at (800) 852-9393. Foodservice operators can call Kraft at (800) 537-9338.

New and novel are "Planters Cashews" in 1-oz. packages. They offers vendors a vehicle for leveraging the strength of the "Planter's" brand while extending their line of top-selling nut snacks.

Available in both 1-oz. and 2-oz. packages, new "Planter's Cashews" feature fresh, imported cashews, expertly roasted to a soft texture and satisfying flavor. They can be enjoyed as a "better-for-you" snack option, as they provide essential fatty acids, B vitamins, fiber, protein, potassium, iron and zinc.

"Given the strengths of the snack nut category and the brand, 'Planter's Cashews' could very well give operators a big hit in vending," Kraft observed. Sales of the nut category have been brisk in recent years, increasing by 15.9% since 2002. And the addition of popular cashews to the "Planter's" line enables operators to offer all of the "big three" sellers - peanuts, mixed nuts and cashews , that dominate the snack nuts market.

New in the vendible meat snack category are "Tombstone Cooked Salami Sticks," combining a bold taste and a nationally recognized brand in a fast-growing snack category. Moist and tender, "Tombstone Cooked Salami Sticks" offer an authentic, zesty taste with on-the-go convenience. They're supplied in 1.125-oz. packages, 144 per case.

Kraft reports that the meat snack category has been experiencing strong demand, with dollar sales growing 12% in 2003-2004. Vending operators can learn more from their dedicated Kraft account managers, or by calling Kraft at (800) 852-9393.

Kraft Foodservice is a division of the North America commercial unit of Kraft Foods Inc, the largest branded food and beverage company headquartered in the United States and the second largest worldwide. Kraft Foodservice provides a diverse portfolio of brands, marketing and sales expertise and resources to operators in the United States and Canada.

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