Green Mountain Coffee Growers, Harris Interactive, 2012 Harris Poll EquiTrend, beverage study, coffee study, Coffee Brand of the Year, beverage brands, Coca-Cola
Source: Harris Interactive | Released April 24, 2012
NEW YORK, April 24, 2012 -- There is a drink for every occasion -- whether resting at home, working out at the gym or enjoying a night on the town. The 2012 Harris Poll EquiTrend (EQ) study takes stock of America's thirst quenchers to find out which beverage brands bubble to the top. EQ is a study of brand health that is conducted yearly by Harris Interactive.
Green Mountain Peaks Over Better Known Competitors
Green Mountain Coffee is the Coffee Brand of the Year in the 2012 Harris Poll EquiTrend study. In a category with thirteen well-known coffee brands such as Folger's, Dunkin' Donuts, Eight O'clock, Seattle's Best, and Starbucks, Green Mountain leads in overall equity.
Although Green Mountain is less well known among consumers than brands like Folger's, Maxwell House, and Starbucks, it earns the highest quality and purchase consideration ratings within the category.
"One of the great strengths of the Harris Poll EquiTrend study is that it is a measure of brand value rather than just brand recognition," says Robert Fronk, executive vice president at Harris Interactive. "Green Mountain Coffee is by no means the best known coffee brand, but it is clear that those who do know it, love it. Green Mountain's high standing may also be a reflection of the efficacy in 'doing well by doing good.' It has attained a reputation as an exceptional corporate citizen. One implication from this study is that good corporate citizens that also produce high-quality products are very likely to generate exceptional levels of brand equity."
See the full release in Harris Interactive's Newsroom or click on the "download now" button (below) to open a PDF.
About Harris Interactive
Harris Interactive is one of the world's leading custom market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for The Harris Poll® and for pioneering innovative research methodologies, Harris offers expertise in a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Serving clients in more than 215 countries and territories through our North American and European offices and a network of independent market research firms, Harris specializes in delivering research solutions that help us -- and our clients -- stay ahead of what's next.
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