NEW YORK CITY -- TouchTunes reports that it has been selected by Universal Music Group to promote the reissue of "Jump Back: The Best of the Rolling Stones 1971-1993," which was released on August 18. TouchTunes will cross-promote "Jump Back" on its integrated network of digital jukebox displays and Barfly television screens. This is the first time TouchTunes will leverage Barfly (a video advertising system running on the location's television sets) to encourage jukebox play.
Expert at reaching the 21- to 34-year-old demographic, TouchTunes is displaying custom-designed banners and an onscreen billboard to attract patrons to the jukebox. Custom advertising will complement the jukebox campaign with animated banners on Barfly-enabled TVs, with unique messaging motivating patrons to play the album. TouchTunes is monitoring the Rolling Stones plays to identify the influence of the inaugural Barfly callout.
The Jump Back collection originally was released in 1993. Its tracks include "Start Me Up," "Brown Sugar," "Harlem Shuffle," "It's Only Rock 'n'Roll," "Mixed Emotions," "Angie," "Tumbling Dice," "Fool to Cry," "Rock and a Hard Place" and "Miss You," along with "Hot Stuff," "Emotional Rescue," "Respectable," "Beast of Burden," "Waiting on a Friend," "Wild Horses," "Bitch" and "Undercover of the Night."
"Only TouchTunes can run coordinated messages on both digital jukebox and Barfly screens to further engage patrons," said TouchTunes vice-president, digital media and music marketing Vicki Saunders. "This provides exciting new possibilities and positions TouchTunes as the ultimate interactive entertainment network.
Saunders added that the harmonization of jukebox and TV screens is among many experiences the music provider plans to create for customers at the 40,000 locations it serves nationwide.
TouchTunes maintains a growing library of more than three million licensed music tracks for download to its digital jukeboxes; patrons play close to two million songs across the network every day. The company reports that it delivered more than 700 million songs last year.
TouchTunes's Barfly solution delivers an interactive television experience using a "screen-within-a-screen" for scheduled programming, custom advertising, bar promotions and social networking opportunities.
The company's PlayPorTT wireless portable tabletop system plays music and games to add to the bar or restaurant experience. PlayPorTT also can deliver promotional, advertising and marketing features.
TouchTunes Appoints James Sura VP And GM Of PlayPorTT Division
James Sura has joined TouchTunes Corp. as vice-president and general manager of the PlayPorTT division, a new post. He comes to TouchTunes from Bell Canada, where he had been vice-president of small and medium business. He will report to president and chief executive Charles Goldstuck.
In his new position, Sura will be responsible for all business aspects of the PlayPorTT portable music and games product (a wireless touchscreen tablet that allows restaurant patrons to purchase music, play games and take advantage of interactive promotions). He also will lead efforts to expand TouchTunes’s games business in general, and will manage the company’s activities in Canada and Mexico.
Sura soon will oversee the national rollout of the PlayPorTT system at Buffalo Wild Wings locations, and is in charge of managing the expansion of the entertainment device into national and regional restaurant chains.
In delivering the PlayPorTT business plan, Sura will work closely with Francois Guy and Steve Birrell, who respectively are director of mobile platform development and sales vice-president and general manager of national account at TouchTunes.
PlayPorTT works in conjunction with a TouchTunes Gen3 digital downloading jukebox and broadband Internet connection. It enables one jukebox to support multiple portable screens, allowing more patrons to enjoy music and amusements from many sites. Equipped with a 15.4-in. touchscreen LCD display, it resides in a recharging dock and may be used in place, detached by means of a credit card, or provided to the patron without payment, as the operator prefers. Content can be edited for each location.