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Issue Date: Vol. 45, No. 1, January 2005, Posted On: 1/18/2005

BROG Business Media Readies Polish Vending Forum For February

Tim Sanford

WARSAW, Poland - The Kyriad Prestige Hotel here has been chosen as the site for Poland's first Vending Business Forum. It's being organized by BROG Business Media, and will be held on Feb. 3, 2005.

Designed as a specialist business-to-business conference for professionals concerned with vending machines and their operation, the Vending Business Forum will attract representatives of vending operating companies, providers of products, equipment and accessories, managers in charge of investment and development, and business analysts as well as engineers.

On the agenda are morning and afternoon programs featuring seminars led by outstanding speakers from Poland and other countries. The morning program will examine European trends in vending, and the afternoon will be devoted to the prospects for swift growth of vending in Poland. All will be delivered in Polish and English, by means of simultaneous translation.

Norbert Monssen, executive director of the German vending association Bundesverband der Deutschen Vending-Automatenwirtschaft (Cologne, Germany) will place the Polish vending industry in its European perspective. Dr. Iwona Kowalczuk, who directs postgraduate studies of modern organization and management in gastronomy at Warsaw Agricultural University (SGGW), will consider vending from the standpoint of the consumer.

Kevin Collins of Fusion FSM (London, England) will present information culled from current market research on the best ways to attract patrons. Tomasz Czachowski, Sat-Guard, will offer details on protecting vending equipment from theft and vandalism.

Raymond Mace, Parker-Mace International (Egham, England), one of the world's leading technical trainers for vending, will provide an overview of new developments that are transforming the technology of vending.

A panel session in which these speakers can interact with forum registrants will highlight the morning sessions.

Afternoon speakers include Krzysztof Ostapluk, president of the Polish Vending Association (PSV), who will examine the vending industry in Poland today and consider its immediate prospects for growth. Ostapluk is the head of Cointech, a distributor for Coin Acceptors Inc.; he has been active in Polish vending since 1991. PSV now has about 60 operator members.

Jacek Czauderna, director of Nestl© FoodService Polska (Warsaw), will probe the potential of vending as a "traveling companion" through the deployment of vending equipment at the nation's filling stations to serve the increasingly mobile public.

A representative of J.J. Darboven GmbH & Co. KG (Hamburg, Germany) will round out the afternoon session with a look at the role of vending in hotels. Darboven is a major international supplier of coffee to the foodservice and convenience markets.

The program will conclude on a high note with another interactive panel discussion featuring the afternoon's speakers.

Information on Vending Business Forum 2005 may be obtained by e-mailing the forum's coordinator, Sylwia Tygielska, at sylwia.tygielska@brog.com.pl .

BROG is headquartered at ul. Krzywickiego 34, 02-078 Warsaw, Poland.

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