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Issue Date: Vol. 53, No. 7, July 2013, Posted On: 6/18/2013

B&G Foods Acquires Pirate's Booty Maker For $195 Million

Emily Jed
TAGS: B&G Foods Inc., Pirate Brands, Pirate's Boot, rice and corn puffed snack, VMG Partners, vending snack

PARSIPPANY, NJ -- B&G Foods Inc. has agreed to acquire Pirate Brands for $195 million in cash. The Sea Cliff, NY, company's flagship Pirate's Booty rice and corn puffed snack is merchandised in many vending machines from coast to coast as a healthy alternative.

Pirate Brands is owned by equity investors VMG Partners and Driven Capital Management and Robert Ehrlich, who founded the company in 2005. Its line of baked, all-natural and gluten-free snack brands include Pirate's Booty, Smart Puffs and Original Tings.

Best known in supermarket grocery aisles, B&G's brands include Ortega taco ingredients, Cream of Wheat, B&M baked beans and its namesake pickles. It began crossing into the snack aisle last year, when it acquired New York Style bagel crisps, Old London crackers and TrueNorth nut clusters.

B&G Foods projects Pirate Brands will generate net sales of $80 million to $90 million after the business is fully integrated into the company. It expects the acquisition to close in July.

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