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Issue Date: Vol. 50, No. 6, June 2010, Posted On: 5/13/2010


Wolfgang Puck Debuts New Coffee Packaging


Emily Jed
Emily@vendingtimes.net
Wolfgang Puck Coffee, WPC, Wolfgang Puck Coffee packaging, coffee service, coffee business, office coffee service, OCS, OCS operator, vending business, Keurig K-Cups

USI

EDMONDS, WA -- Wolfgang Puck Coffee has redesigned the packaging across its entire coffee line to enhance its brand recognition and better differentiate its products from other brands.

The updated look includes a new logo, color scheme and design elements. Officials explained that the deep brown symbolizes the richness of the estate-grown coffees, and the "pops of color" lend a gourmet feel.

The new packaging replaces the original design on all Wolfgang Puck Coffee formats, including bulk coffee, pods, portion packs and Keurig K-Cups.


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