QUICK LINKS: Videos  |  Micromarkets |

Redemption Report




Buy a Classified Ad


Editorial Calendars


Circulation Data






Date Book


Bookmark this site

Issue Date: Vol. 51, No. 3, March 2011, Posted On: 3/8/2011

Frito-Lay Tests 'Quieter' SunChips Bag

Emily Jed
Frito-Lay, SunChips, biodegradable packaging, vending machine snacks, snack vending, PepsiCo


PLANO, TX -- Frito-Lay is testing a quieter version of its biodegradable SunChips bag to address consumer complaints that its initial attempt was too noisy.

The snack giant, a unit of PepsiCo, introduced biodegradable packaging for the multigrain snack in April 2009. However, consumers were more annoyed with the loud rustling sound of the rigid bags made with polylactic acid (PLA) than they were impressed by its environmental benefits. Sales reportedly declined as a result.

In October 2010, Frito-Lay switched back to the original non-biodegradable material for five of its six SunChips varieties and kept the eco-friendly bag for its original plain flavor. | SEE STORY

The quieter second-generation bag now rolling out at retail uses a different adhesive to bind the inner and outer layers of the material that reportedly makes the bag "twice as quiet as our last one," according to Frito-Lay.

The company is initially converting only its original SunChips brand to the new packaging, and asking consumers for feedback through social media sites before extending it across the brand.

Topic: Vending Features

  • FBI Warns That New Microchip-Enabled Credit Cards Still Vulnerable
  • Automated Library Distributes Books Amid Budget Cuts
  • Coca-Cola Creates National Product Supply System
  • PayRange Sales Staff Grows 160% Over Five Months
  • Class-Action Suit Claims Welch's Fruit Snack Are No Healthier Than Candy

Copyright © 2015 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570