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Issue Date: Vol. 51, No. 8, August 2011, Posted On: 7/19/2011


Sega Forms Alliance With Qubica AMF


Marcus Webb
amusement business, coin-op news, arcade, video game, videogame, coin-op game, Sega Amusements Europe, Qubica AMF Worldwide, bowling, coin-op amusements

LONDON -- Sega Amusements Europe Ltd. said it has formed a strategic alliance with bowling equipment provider QubicaAMF Worldwide.

They will reportedly collaborate on the development of a complete line of coin-op amusements and bowling products. The alliance will also reinforce both firms' sales networks by providing local distribution coverage in Europe and Russia.

Sega's U.S. sales team is not expected to represent Qubica product in the States. As reported last week by VT, Sega's American sales team now reports to Sega Europe. | SEE STORY


Topic: Music and Games Features

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  • Chuck E. Cheese's Acquires Peter Piper Pizza
  • TouchTunes Jukebox Exclusive: Bob Seger's New Album 'Ride Out'
  • GameWorks Las Vegas Is Back; Customers Pay With Sacoa

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