SALT LAKE CITY, NV -- OK Manufacturing has introduced a steel version of its popular 31" skill crane. The firm reports that the new model incorporates all the features of its popular Captain Claw, Tiki Hut and La Fiesta skill cranes in the new metal cabinet.
Offered in a choice of black, red or blue powdercoat finish, the new crane is equipped with upgraded LED illumination for long-lasting, efficient interior lighting. It measures 31" wide by 35.5" deep, and stands 75" high. It's available in all current OK themes, including Captain Claw and Tiki Hut.
The steel crane also can be supplied with customized styling. OK's Heidi Olsen-Hughey explained that the metal cabinet is easier to customize than a typical laminate finish. "Customizing helps operators get and keep locations," she said. "We can do custom graphics for one location, or a lot of them."
Custom graphic designs can range from styling that matches a mall's decor to complex company logos and other graphics. In the past, OK has worked with the art departments of high-end cosmetic companies, software manufacturers and other businesses to customize cranes for high-profile in-store promotions, Olsen-Hughey said, and its in-house graphics department also has created graphics for operators.
Custom cabinet designs can give operators a competitive edge in approaching smaller chains or even mom-and-pop sites, she pointed out. "It lets customers know that the only place they're going to see the crane is at that location."