TAGS: bulk vending, vending machine, coin machine, coin-op business, high-traffic retail locations, Simon Property Group, Walmart, Best Buy, Kohl's, Target, National Retail Federation, Black Friday weekend, vending operator
Retailers are poised for an aggressive Christmas shopping season and that just might spell good news for bulk vending operators in high-traffic retail locations. A recent spate of announcements have malls coast-to-coast planning midnight openings on what has become known as Black Friday. The traditional kickoff to the shopping season, the day after Thanksgiving is seeing more and more malls opening their doors to eager shoppers at midnight.
Three major malls outside Boston on the Route 128 corridor are currently planning to open at 12:30 a.m. The Northshore Malls, Burlington Mall and the South Shore Shopping Plaza, all part of the Simon Property Group, plan on pushing up their time from last year's 4 a.m. opening.
The appeal of Black Friday events where consumers line up to enter the venue in the early morning hours has not been lost on the large chains. The "Midnight Madness" strategy has also been adopted by some of the biggest names in retailing, including Walmart, Best Buy, Kohl's and Target.
It also seems to be a strategy that pays off. According to the National Retail Federation, consumers spent a record-topping $52 billion during the Black Friday weekend, in 2011 with an increase of sales expected this year.
For bulk vending operators, such early openings and extended hours mean increased foot traffic and increased sales.