TAGS: coffee promotion, National Coffee Service Month, National Automatic Merchandising Association, office coffee service, OCS operators, vending operators, National Coffee Service Month toolkit, NAMA social media channels, NAMA Coffee Tea and Water show, coffee trivia
CHICAGO -- The National Automatic Merchandising Association is gearing up for the second annual National Coffee Service Month, which serves as a vehicle for OCS operators to execute specially designed marketing and promotional efforts. National Coffee Service Month takes place in September and will be supported by a toolkit, featuring turnkey programs to engage customers, that is available to all NAMA members.
New this year is a two-pronged social media campaign to engage both operators and their customers. NAMA operator members are invited to participate in a contest by submitting photos of NAMA's "Joe on the Job" logo taken in office coffee settings. Photos will be featured at NAMA sites and on social media channels. The grand prize, to be awarded at random from the names of all contest entries, is complimentary registration for NAMA's Coffee, Tea and Water show this fall in Nashville.
For consumers, NAMA will conduct multiple refreshment service-focused trivia and write-in contests hosted on the association's Vend.Love.Win. Facebook page. Weekly winners, drawn at random, will be awarded coffee-related prizes with a grand prize of a Keurig machine.
NAMA will also publicize the campaign to the nationwide media by highlighting the growth of the industry, consumer-friendly trends and coffee service trivia.