CHICAGO -- The National Automatic Merchandising Association will unveil the results of an office coffee service survey that offers strategic insights about how operators can enhance their business at its upcoming Coffee Tea & Water show. The event takes place in New Orleans, Nov. 13 to 15.
Research was conducted by Heart+Mind Strategies, a consulting firm based in Washington. Its president and managing partner, Mike Dabadie, will analyze and discuss the findings on Wednesday, Nov. 14.
Participants in the session will learn about new products they can sell to accounts, gain insights into budgets and see how it translates into sales -- and how account decision-makers view the business practices of their coffee service providers.
"At its most basic level, coffee is 99% black water. Yet, it engenders passion and commitment to products, services and brands," Dabadie said. "We are seeing the same trend of passion for tea and water. And this extends into the office where consumers want a better and deeper experience with their beverages, with their service providers and with their colleagues."
Before founding Heart+Mind Strategies, Dabadie spent more than 10 years with WirthlinWorldwide, was the chief marketing officer at Community Coffee Co., and served as the pollster to several elected officials.
"Attendees to this session will walk away with specific facts that can help them develop new strategies to enhance their businesses," said NAMA director of coffee and water service Roger Stewart.