GUANGZHOU, China -- Videogame developer Raw Thrills and Betson Enterprises, a distributor of coin-operated equipment, have opened a joint full-service branch here to meet the growing demand of China's coin-op marketplace.
With a strong local presence, Raw Thrills and Betson said the Guangzhou facility will allow the companies to quickly support customers and respond to their requests.
They will also be able to offer their Chinese distribution network all the leading arcade titles from Raw Thrills and its sister studio Play Mechanix. These titles include The Fast and the Furious Super Cars, H2Overdrive, Super Bikes, Guitar Hero arcade, Terminator Salvation and Super Bikes 2.
Raw Thrills merged with Play Mechanix in 2006, bringing its famed Big Buck Hunter video series and Deal Or No Deal arcade to the offering.
Guangzhou is the third-largest city in China and southern China's largest city. It' s the main manufacturing hub of the Pearl River Delta, one of mainland China's leading commercial and manufacturing regions. In 2009, the GDP reached ¥911.28 billion ($133.5 billion). Last year, Game Time International magazine's GTI Expo was held in Guangzhou.
"This new office and this joint venture with Raw Thrills will help us expand the Chinese marketplace and its huge growth potential," said Bob Geschine, president of H. Betti Industries Inc., Betson's parent. "We are very proud of this new office and excited about the opportunities that [lie] ahead, and in bringing a strong factory marketing presence to our distribution network with real-time support of the parts and service needs of this emerging market."
Headquartered in Carlstadt, NJ, Betson Enterprises currently has 12 distribution offices in the United States.
"In the West, the Raw Thrills name is synonymous with great games and great earnings. This office will help us build that same brand awareness in China," added George Petro, president of Play Mechanix.