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Issue Date: Vol. 53, No. 3, March 2013, Posted On: 3/7/2013

See-Through 'Cans' Of Fruit Add Healthy Snacks To Beverage Venders

Emily Jed
TAGS: vending, Nu-Health International LLC, fruit-in-juice, transparent can-shaped container, see-through can, drink vending machine, Dmitry Sharin, Fructomat USA, Howard Heller, office coffee service


LAS VEGAS -- Nu-Health International LLC, a new company led by two industry veterans, has created a line of fruit-in-juice, packed in a transparent can-shaped container that's vendable from any canned drink vending machine.

The see-through 12-oz. containers, engineered to display the fruit inside and facilitate eating on the go, come with a peel-off lid, attached folding spoon and snap-on resealable cap. The company has a patent pending for both the can and the sealing process.

Its current fruit-in-juice offerings are peaches, pineapples and mandarin oranges, along with two fruit cocktails: mandarin orange and pear; and pineapple, peach and pear.

"No one has ever developed, created and brought to market a product like this before," said Nu-Health president Dmitry Sharin. "The Nu-Health products add healthy purchase options to machines that serve only sodas. They create additional income sources for every vending operator. Plus, they provide higher profit margins than sodas."

All of the fruits and juices meet FDA requirements and are laboratory-tested for quality and consistency on a daily basis, according to Sharin. He said Nu-health, based in Las Vegas, sources its fruit products directly from growers in many countries around the globe, where it has support staff that oversee the picking, sorting, production and packaging processes. Nu-Health's primary distribution center is in Carson, CA.

"As orders come in, we even deliver the fruit cases direct to our customers," said Sharin. "We have created a total vertical operation, from picking to packing to delivery."

Nu-Health has developed a range of marketing materials to help operators promote the product to their customers.

Sharin is a 20-year vending industry veteran, as both an operator and equipment supplier. He is also the president of Fructomat USA, which manufactures and distributes a line of bag-in-box beverage dispensers designed for the workplace market. | READ MORE

His partner in Fructomat and Nu-Health is vice-president of marketing Howard Heller, who has been involved in the office coffee service equipment industry for two decades.

Nu-Health will exhibit its novel fruit cans at the National Automatic Merchandising Association OneShow in Las Vegas, which runs April 24-26 at the Venetian-Sands Resort. The company will be in booth #1640.

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