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Issue Date: Vol. 52, No. 5, May 2012, Posted On: 5/14/2012

Kraft Ships Bag-In-Box Crystal Light Fruit Punch

Kraft Food, office refreshment business, OCS business, vending business, Crystal Light liquid concentrate, Crystal Light fruit punch. Crystal Light bag-in-box service

Crystal Light Bag-In-Box

Crystal Light's convenient liquid concentrate is now available in fruit punch. It's the seventh sugar-free flavor for bag-in-box service, joining raspberry ice, cherry antioxidant, wild strawberry energy, lemonade, iced tea with lemon and peach tea.

Citing Technomic' 2010 consumer beverage report, Kraft says Crystal Light allows operators "to turn the tide of sales lost to the 54% of consumers who choose free tap water when dining out."

The half-gallon bag-in-box format, with single- or dual-head dispensers, is considered an easy method to deliver sugar-free powdered soft drinks. The product arrives prepped for plumbing, and operators hook it up to a water line and attach the pouch.

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