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Issue Date: Vol. 54, No. 9, September 2014, Posted On: 8/20/2014

Revue Labs, Cinemark Team Up To Bring Videogames To Big Screen

Nick Montano
TAGS: public video game space, Revue Labs, content incubator, gaming culture, Cinemark USA Inc., tournament videogame play, video game play in movie theater, Titanfall

PLANO, TX -- Revue Labs, which bills itself as a "content incubator" devoted to strengthening the gaming culture, reports that it has leaked word that it will team up with Cinemark USA Inc. to bring tournament videogame play to motion picture theaters in the near future.

Plans call for "holding tournaments right in the theater, showing gameplay on the big screen, and streaming the event. We will be featuring Titanfall at our first event," Revue Labs said. Beyond that, the announcement was tantalizingly short on details, and no specific date for the first tournament was released.

Cinemark USA is one of the largest theater operators in the country, with nearly 5,000 screens in more than 300 theaters. News of the partnership has caused a stir in the gaming community. Even limited use of the silver screen as a multiplayer gaming medium could increase public entertainment options and open up a new market for interactive games.

This is not the first time that interactivity has been envisioned as a movie theater attraction. Those old enough to remember might recall short musical features in which the audience was encouraged to sing along as they "followed the bouncing ball." And several so-called cult films, such as "Rocky Horror Picture Show," have relied on audience participation for their sustained popularity.

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