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Issue Date: Vol. 47, No. 7, July 2007, Posted On: 7/13/2007


Incredible Technologies Announces New Game Development Strategy At Annual Operator Summit

ARLINGTON HEIGHTS, IL (July 2007) — Incredible Technologies has announced a new game development strategy designed to keep its products at the forefront of the industry for years to come.

In her State of the Industry address that kicked off the sixth annual IT Operator Summit at the Hyatt Regency in Schaumburg, IL, president Elaine Hodgson told those in attendance that recent trends have had serious effects on the amusement industry, and that the industry’s job is not to fight trends, but to spot them and use them to determine the most effective ways to entertain people.

 With this philosophy in mind, Hodgson said IT will make a new push toward trying to connect with this “casual majority” with simpler, cheaper and quicker games.

“We are in the entertainment industry,” she said.  “And we must do everything we can to understand these people and what makes them spend money on our products.  They don’t need what we have to offer – they have to want it.”

She went on to say that IT has taken notice that this audience finds the simplicity of games like Silver Strike Bowling very attractive.  “These games require less commitment of time and strategy,” she said.  “They are simple and approachable. This trend was also responsible for the development of Target Toss Pro: Bags.” 

IT vice-president of product development Larry Hodgson echoed the message by saying that the company would try to “get back to the basics” that made it so successful in the first place. While Golden Tee LIVE will still be the flagship, games such as Target Toss Pro: Bags and a possible “unplugged” version of Golden Tee will become an increasingly important focus in the near future.

“We have always tried to reach out to the casual majority of players,” Hodgson commented.  “The real trick is to get players from the bar stool to the game. Ultimately the goal is to get them to progress to Golden Tee LIVE where the true experience lies.”

Elaine Hodgson ended her remarks with the news that, effective immediately, the price of Golden Tee LIVE full kits would be reduced by $400. 

“We know there are thousands of GT Fore’s still in the field that are capable of being converted to LIVE,” she said.  “We want to make this great game more attractive to you and increase your return on investment.”

During the IT Summit, operators heard from a variety of speakers on a wide range of topics as follows: FACTS and Ad Wiz – Andy Kniaz and Cheryl Osorio; Silver Strike and Golden Tee FACTS-based Contests – Don Pesceone; TTP: Bags – player-run, operator-run and location-run events – Pesceone and Dan Miser from Live Technologies; Operator Sales Strategies – Matt Pascal, JE&S Video, Jason Rubin AJ Video Amusements and Chris McSwain A.H. Entertainment;  Golden Tee 2008 Product Review – Larry Hodgson, Jim Zielinski and Brian Jandula; and IT’s 2007 Marketing Plan – Gary Colabuono.

Attendees were introduced to the IT executive management team of Elaine Hodgson, Richard Ditton and Jim Dorè and were treated to a short segment on “Meet the Developers” where IT’s award-winning development teams answered questions on how they created Golden Tee Golf, Silver Strike Bowling and Target Toss Pro: Bags.

During the interactive “Breakout Session,” operators gathered in groups to discuss what they liked and disliked about IT, to proffer new game ideas and to promote new moneymaking features.

“We always get valuable feedback each year during the Breakout Session,” said Pesceone.  “We learn more from this hour than anything else we do at the Summit.”

Immediately following lunch, IT presented A.H. Entertainers (Rolling Meadows, IL) with its Operator of the Year award.  Accepting the award were Don Hesch, Chris Hesch and Chris McSwain.

Operators can view the complete Summit Power Point presentation in the Operator Services section at itsgames.com.


Topic: Music and Games Features

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