QUICK LINKS: Videos  |  Micromarkets |

Redemption Report




Buy a Classified Ad


Editorial Calendars


Circulation Data






Date Book


Bookmark this site

Issue Date: Vol. 50, No. 12, December 2010, Posted On: 11/30/2010

Hershey Suit Alleges Infringement

by Staff Reporter
Hershey, Mars Inc., candy, chocolate candy, Reese's, Mars Dove peanut butter Promises Squares, candy competition lawsuit, Hershey trademarks, vending machine candy

HARRISBURG, PA --The Hershey Co. (Hershey, PA) has filed suit in federal district court here, charging Mars Inc. (McLean, VA) with infringement and dilution of Hershey trademarks, and unfair competition.

Hershey is prepared to argue that the package graphics design of Mars' Dove peanut butter Promises squares resembles the familiar orange, tan and brown graphics long used on Hershey's popular Reese's-brand chocolate and peanut butter confections.

Mars has sought a court ruling that it isn't infringing Hershey's trademarks.

Hershey is the largest producer of chocolate candy in the United States; Mars is in second place.

Topic: Vending Features

  • Automated Library Distributes Books Amid Budget Cuts
  • Coca-Cola Creates National Product Supply System
  • PayRange Sales Staff Grows 160% Over Five Months
  • Class-Action Suit Claims Welch's Fruit Snack Are No Healthier Than Candy
  • Class-Action Suit Targets USA Technologies

Copyright © 2015 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570