QUICK LINKS: Vending Videos  | Micromarkets  |

VT Classifieds

|

Buy a Classified Ad

|

Editorial Calendars

|

Circulation Data

|

Downloads

|

Bookstore

|

Operators Date Book

Search:      

Bookmark this site




Issue Date: Vol. 50, No. 12, December 2010, Posted On: 11/30/2010


Hershey Suit Alleges Infringement


by Staff Reporter
Hershey, Mars Inc., candy, chocolate candy, Reese's, Mars Dove peanut butter Promises Squares, candy competition lawsuit, Hershey trademarks, vending machine candy

HARRISBURG, PA --The Hershey Co. (Hershey, PA) has filed suit in federal district court here, charging Mars Inc. (McLean, VA) with infringement and dilution of Hershey trademarks, and unfair competition.

Hershey is prepared to argue that the package graphics design of Mars' Dove peanut butter Promises squares resembles the familiar orange, tan and brown graphics long used on Hershey's popular Reese's-brand chocolate and peanut butter confections.

Mars has sought a court ruling that it isn't infringing Hershey's trademarks.

Hershey is the largest producer of chocolate candy in the United States; Mars is in second place.


Topic: Vending Features

Articles:
  • PepsiCo To Phase Out HFC In Vending Machines, Coolers And Fountains By 2020
  • Startup Targets Travelers With Mobile Accessories In Vending Machines
  • Boyer Candy's Rebate Program Offers Discounts To Vending Operators
  • AprivaPay Plus Delivers Analytics And ADA Accessibility Features
  • Coca-Cola Publishes Product Catalog For USDA-Compliant School Vending

Copyright © 2014 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570