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Issue Date: Vol. 54, No. 3, March 2014, Posted On: 2/17/2014

Apple & Eve Strengthens School Foothold With Switch Acquisition

Emily Jed
TAGS: Vending Machine Beverages, Juice Drinks, Apple & Eve, Juice, , Switch Beverage, The Switch

PORT WASHINGTON, NY -- Apple & Eve LLC is targeting expansion in the school nutrition channel and to that end has acquired Switch Beverage Co., known as "The Switch. Terms of the acquisition were not disclosed.

Darien, CT-based The Switch markets its 100% sparkling juices primarily in the K-12 school channel. It's available in seven flavors in 8-fl.oz. slim cans. Switch products are also sold in supermarkets, warehouse clubs, health food stores, convenience stores and online.

The Switch line complements Apple & Eve's Fruitables 100% shelf-stable juices, which have a wide presence in U.S. schools.


Apple & Eve is reportedly the largest privately held juice company in the U.S. Founded in 1975 and headquartered in Port Washington, NY, it focuses on "healthy and innovative" juice products, many of which are packaged in single-serve formats suitable for vending.

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