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Issue Date: Vol. 52, No. 4, April 2012, Posted On: 3/22/2012


Kraft Renames Snack Business Mondelēz Behind Spinoff


Emily Jed
Emily@vendingtimes.net
Kraft, Kraft Foods, Kraft Vending and OCS, Mondelez, Mondelēz International, Kraft Snacks, Cadbury

NORTHFIELD, IL -- Kraft Foods reports that its new global snacks company will be named Mondelēz International following its spinoff from the company's North American grocery business later this year.

The name (pronounced mohn-dah-leez), inspired by the suggestions of two Kraft employees, is intended to evoke the idea of a "delicious world." "Monde" is French for "world," and "delēz" is an evocation of "delicious."

Kraft invited employees from around the world to suggest names for the new global snacks company, which makes Trident gum, Oreo cookies and Cadbury chocolates, among other leading brands. More than 1,000 employees submitted more than 1,700 names for consideration. Mondelēz International was inspired by separate suggestions from two employees, one in Europe and another in North America.

The company's shareholders will have to approve the name at a meeting in May. Kraft announced last August that it would be splitting in two by the end of 2012.

Its North American grocery business will be named Kraft Foods Group, selling products such as Maxwell House coffee and Oscar Mayer meats.

The company has also reserved the stock symbol "MDLZ" for trading under the new Mondelēz International name. Kraft said it would reveal a new stock symbol for its grocery business at a later date.


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