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Issue Date: Vol. 53, No. 3, March 2013, Posted On: 3/13/2013


Giant Tweet-Powered Doritos Vending Machine Replica Engages SXSW Concertgoers


Emily Jed
Emily@vendingtimes.net
Doritos, giant vending machine, tweet-powered Doritos vending machine, PepsiCo, Frito-Lay, South by Southwest music festival, vending machine gimmick

AUSTIN, TX -- A 62-foot-tall tweet-powered Doritos vending machine that doubles as a stage will let concertgoers shape the main event at this week's South by Southwest music festival here.

Tweets to the hashtag #BoldStage from the audience will determine which up-and-coming band will open for headliners LL COOL J Public Enemy, Ice Cube and Doug E. Fresh on March 14. Fans will also decide LL Cool J's encore number and the special effects that will be used on stage. They can also send pictures of themselves to the giant vender's four-story-tall LCD screen. The event will also be streamed live on the Doritos Facebook page.

During the concert, Doritos will launch its first global marketing campaign, called "For the Bold." The rebranding includes a new logo and redesigned packaging, along with TV and digital advertising set to launch in conjunction with the music festival.

PepsiCo's Frito-Lay division made a splash with its first giant interactive Dorito's vending machine stage at last year's SXSW. It dispensed samples of its Dorito's Jacked tortillas chips in exchange for giant quarters earned through a social media tie-in. | SEE STORY


Topic: Vending Features

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  • Interstate United Corp. Founder Donn Chappellet Dies At 84
  • USI's Jim Chico, Gold Medalist Amanda Katchka And Celebrity Trainer Sarah Kusch Join Grow Healthy Vending Advisory Board
  • Apriva Completes Additional EMV Certifications For iOS And Android

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