PURCHASE, NY — MasterCard International has teamed up with The Philadelphia Coca-Cola Bottling Co. and USA Technologies to roll out 1,000 “Coca-Cola” vending machines equipped with USAT’s e-Port cashless transaction solution and configured to accept MasterCard’s new PayPass payment medium. The deployment is said to be the largest application of contactless technology to vending machines in the U.S. market.
The landmark rollout follows successful trials of USA Technologies’ e-Port by MasterCard and USAT on vending machines in New York City and Atlanta, GA. USAT’s Generation 6 e-Port radio frequency technology was developed specifically to work with contactless proximity payment systems like PayPass.
“The more than $40 billion U.S. vending industry opens up an entirely new market for payment companies, as we offer consumers a fast and convenient payment method,” said MasterCard International’s T.J. Sharkey, vice-president, Business Development, U.S. Acceptance. “PayPass will help revolutionize the vending industry by providing consumers with new efficiencies and increased transaction revenues, and by giving consumers improved service.”
In use, a cardholder simply taps the PayPass card or other device against the vender’s e-Port payment terminal. Within seconds, the terminal responds with a flashing light and an audio tone signaling that the transaction is complete. As with all MasterCard PayPass transactions under $25, no signature is required for a purchase.
The Philly Coke e-Ports will accept not only PayPass but also conventional magnetic-stripe debit and credit cards.
“Philadelphia Coca-Cola constantly strives to bring superior quality and service to customers,” said Domenic Celenza, vice-president of cold drink sales for The Philadelphia Coca-Cola Bottling Co. “We believe our relationship with MasterCard and USA Technologies will give consumers what they want – greater convenience and ease of use when making purchases at vending machines.”
Stephen P. Herbert, president and chief operating officer of USA Technologies, observed that “It is very exciting to team up with MasterCard and Coca-Cola, two of the world’s leading brands, in this historic deployment of The Philadelphia Coca-Cola Co.’s 1,000 cashless vending machines.”
MasterCard’s Sharkey explained that “We selected USA Technologies for its reputation as a leader in cashless vending, and for its ability to deliver a robust, scalable, turnkey solution for PayPass vending deployments. We applaud Philadelphia Coke as an innovator embracing the latest technology to enhance consumers’ purchasing and brand experiences.”
MasterCard, which has issued more than a billion cards through its family of brands, serves consumers and businesses in more than 210 countries and territories; its cards are accepted at more than 24 million locations. The company maintains a website at mastercardinternational.com.
The Philadelphia Coca-Cola Bottling Co. is the fourth largest distributor of Coca-Cola products nationwide, and runs the single largest bottling complex in North America. It offers 35 beverage choices, and serves 5.6 million consumers. The company’s headquarters and production facilities are situated in the heart of northeast Philadelphia; the company is online at phillycoke.com.
USA Technologies, a leader in the networking of wireless noncash transactions, is an IBM Business Partner and has marketing agreements with Cingular Wireless, Honeywell, MEI and ZiLog Corp.