NEW YORK CITY -- A proposal to put small venders inside New York City's yellow cabs won praise this week at a city-sponsored contest for new business ideas. TaxiTreats is the brainchild of Brian Shimmerlik, a NYU Stern School of Business student who says New Yorkers want convenience. | SEE NEW YORK POST
Mounted next to the Taxi TV screens facing the backseat, the miniature vending machines could serve a captive audience. In practice, payment might be incorporated into the cab fare, and products would include energy drinks, snack bars, gum and mints, and OTC pain relievers.
The Taxi and Limousine Commission has not approved the idea. However, Shimmerlik and his team won $17,500 in startup funds, along with six months of office space to get the concept going.