WICHITA, KS -- PrairieFire Coffee reports that it has created some buzz around the first-ever National Coffee Service Month with a coffee trivia contest at one of its locations.
The National Automatic Merchandising Association declared September to be National Coffee Service Month and created several promotions operators could use to celebrate the occasion with their clients, including the "Joe on the Job" trivia contest. | READ MORE
PrairieFire Coffee, which serves customers in Kansas, Oklahoma, Missouri, Nebraska, Arkansas, Colorado and Texas, took advantage of the month-long OCS celebration by emailing coffee trivia questions each day to more than 500 employees at one account.
Jeff Deitchler, the company's general manager, said the contest resonated with the employees at Emprise Bank. "It created out-of-the ordinary experiences on otherwise normal days," he said. "It was fun for everyone, and employees looked forward to the question of the day. We are hard at work to bring a coffeehouse experience into an office setting, and this contest is one of many of the ongoing efforts we make with our customers to generate excitement to differentiate PrairieFire from our competitors."
He added that PrairieFire has leveraged the promotion to reestablish the value of professional coffee service to potential customers by educating decision-makers about what coffee service means to their employees and how it can improve productivity and morale.
In addition to its office coffee service business, PrairieFire has a direct delivery service to more than 800 convenience stores throughout the Midwest.
photo | COFFEE SMARTS: Linda Koch (l.) of PrairieFire Coffee explains "Joe on the Job" trivia contest to Pam Martin of Emprise Bank.