GREENVALE, NY -- Operators who run Face Place photobooths can now remotely control some digital camera features, from image contrast, color saturation and brightness to angular coverage (pan and zoom). This new feature in Apple Industries' Smile 2.0 photoboth system software, according to the company, dramatically improves picture quality.
"Enhanced photography is a proven driver of more sales," said Apple director of operations Scott Avery. "Today's consumers are very sophisticated about photo quality. When they see a sharp, well lit, perfectly focused and targeted picture, they buy more 'upsells' in the form of extra prints, paid social media sharing, or both. In this way, superior photo quality translates directly into a stronger cashbox for the operator."
Apple supports its Smile 2.0 platform, which powers the Face Place line, with free upgrades, which includes the new camera-control software.
The new tool enhances picture quality by better processing image data. The manufacturer describes the process as the visual equivalent of adjusting the sound frequency equalizer on a music playback device. It aims the lens differently by panning (raising or lowering the central focus point) and zooming in or out. For example, this allows the operator to customize each booth for adults, whose heads are typically higher, or for children, whose shorter stature is accommodated by panning the camera lens down slightly. And the camera can zoom in so a child's smaller face fills more of the frame.