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Issue Date: Vol. 54, No. 2, February 2014, Posted On: 1/27/2014


M&M'S Planning To Go (Pea)nuts In New Super Bowl Commercial


Mars Press Release
TAGS: Vending, Vending Machines, Vending Times, M&M's, Super Bowl, Mar's Chocolate, M&M's Brand Yellow, M&M'S Peanut, America's Favorite Nut, Frank C. Mars H5>

PRESS RELEASE

Source: Mars Chocolate North America | Released Jan. 23, 2014

HACKETTSTOWN, N.J., Jan. 23, 2014 /PRNewswire/ -- It's been 60 years in the making, but on Sunday, February 2, beloved M&M'S Brand character Yellow will finally get his moment in the spotlight. Today, Mars Chocolate North America announced that M&M'S will debut a new 30-second commercial in the first half of Super Bowl XLVIII about M&M'S Peanut, with Yellow taking the lead role in the Big Game for the first time.

Yellow, widely considered "America's Favorite Nut," was first introduced along with M&M'S Peanut in 1954. Since then, the irresistible chocolate-coated peanut has captured the hearts and "taste buds" of the nation, but he usually plays a supporting role to his best friend and fellow spokescandy Red.

"It's about time we remind the world how irresistible M&M'S Peanut really is," said Seth Klugherz, Senior Director, M&M'S Chocolate Candies. "Each M&M'S Peanut is literally 1 in 100 -- meaning we have to sort through 100 different peanuts, just to find one that's lucky enough to make its way into a bag of M&M'S Peanut."

The highly anticipated commercial, created by BBDO New York, will remain secret until Super Bowl Sunday, but fans can get a taste of what the brand and Yellow have in store for them by watching an original teaser trailer for the spot, which is available on the M&M'S Facebook page (www.facebook.com/mms).

Yellow's Super Bowl XLVIII ad is just the latest exciting activity in the M&M'S Brand's "Year of Peanut" campaign, a yearlong effort to showcase the irresistibility of M&M'S Peanut. The brand kicked off the year with a star-studded event on New Year's Eve in Atlanta – the unofficial peanut capital of the nation -- as well as launched a humorous online video series called the "Search for the One," which starred actor and comedian David Koechner as an eccentric explorer searching for the "perfect peanut."

Following Super Bowl XLVIII, M&M'S plans to continue to roll-out the integrated marketing campaign focused on M&M'S Peanut, which includes multiple English and Spanish television, print and digital ads, in-store displays, consumer promotions, public relations and social media.

For more information on M&M'S Peanut or the Super Bowl XLVIII ad visit M&M'S Facebook page or get up close and personal with Yellow on Twitter via the handle @mmsyellow.

VIDEO: "M&M'S® PLANNING TO GO (PEA)NUTS IN NEW SUPER BOWL COMMERCIAL. It's been 60 years in the making, but on Sunday, February 2, beloved M&M'S® Brand character Yellow will finally get his moment in the spotlight. Today, Mars Chocolate North America announced that M&M'S® will debut a new 30-second commercial in the first half of Super Bowl XLVIII about M&M'S® Peanut, with Yellow taking the lead role in the Big Game for the first time." Video available at: http://www.youtube.com/watch?v=sNr1a-k3bwk&feature=youtu.be

ABOUT: In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a "mutuality of benefits for all stakeholders" -- this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 72,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare - PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®, BANFIELD® Pet Hospital and NUTRO®; Chocolate - M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience - COCOAVIA™ and WISDOM PANEL™.

For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars.


Information contained on this page is provided by the company via press release distributed by the company, organization, agency or other "source." Vending Times Inc. and VendingTimes.com make no warranties or representations in connection therewith.

Topic: Vending Machine Products

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