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Issue Date: Vol. 51, No. 6, June 2011, Posted On: 7/2/2011

New Cold Drinks for Vending: Hydrive, HT stevia-sweetened lemonade, Zero-cal Twist, Natural Lipton Iced Teas, Genesis Pure Energy shots, Arizona in 11.5-fl.oz. cans

Emily Jed
vending, vending machine, vending machine products, automatic retailing, vending machine snacks, vending machine drinks, vending machine foods, Hydrive Energy, Honest Tea, stevia-sweetened Lemonade, TalkingRain Beverage Co., Twist Essence water, Pepsi Lipton Tea Partnership, 100% Natural Lipton Iced Teas, Pure Energy shots, Genesis Today


Hydrive Decaf And Extra Strength
Hydrive Energy (Rye, NY) has launched Hydrive Decaf and Hydrive Extra Strength to offer consumers a full range of energy alternatives. Peach-flavored Hydrive Energy is fortified with B-vitamins, D-Ribose and Choline to deliver an energy boost without caffeine or taurine. Appealing to the die-hard energy drink consumer on the other end of the spectrum is new Hydrive Extra Strength. The cherry-flavored drink contains 195mg. of caffeine -- 20% more caffeine than most leading energy drinks -- and 50 mg. of yerbe mate a bottle. Both varieties contain only 30 calories per 15.5-fl.oz. bottle. Hydrive products are primarily distributed by Dr Pepper Snapple Group and Polar Beverages, both of whom have a minority interest in the brand. Visit hydrivenergy.com.

HT Stevia-Sweetened Lemonade
Honest Tea's new zero-calorie classic lemonade is the first Honest Ade drink naturally sweetened with organic stevia. The new variety, with fresh-squeezed lemon taste, joins passion fruit green tea in the zero-calorie lineup in 16.9-fl.oz. bottles. It began rolling out in New England and the mid-Atlantic in May, and distribution will expand to the West and East Coasts later in the year.

Twist Essence Reformulation
TalkingRain Beverage Co.'s Twist Essence water is now zero calories, naturally sweetened with stevia and enhanced with antioxidants. The noncarbonated water previously was sweetened with agave nectar and had nine calories per serving. It is available in mandarin white tea, lime, mango acai, strawberry, lemon and pomegranate blueberry in a 19-fl.oz. bottle. Preston, WA's TalkingRain family of beverages includes a wide variety of sparkling and still waters. Visit talkingrain.com.

Lipton 100% Natural Tea
The Pepsi Lipton Tea Partnership has launched 100% Natural Lipton Iced Teas in 20-fl.oz. bottles. Made with tea, real sugar and natural flavors, the ready-to-drink teas are offered in Lipton's popular lemon and green tea with citrus flavors, as well as two new varieties -- iced tea with blueberry pomegranate and green tea with passion fruit mango. Lipton's diet portfolio has also expanded with new diet green tea with watermelon joining diet green tea with citrus flavor, both of which are free of artificial colors and flavors.

All-Natural Superfruit Energy Shots
Pure Energy shots from Genesis Today (Austin, TX) deliver an all-natural energy boost. The two available organic acai and goji varieties harness the energy-boosting power of superfruits. The instant energy boost delivered in the concentrated 2-fl.oz. shots comes from the berries, a strong dose of 500% of the daily value of vitamin B12 and natural sources of caffeine, like tea leaf extract and the Brazilian herb guarana. The energy shots also boast a healthy serving of antioxidants, 250% of the daily value of vitamin C, amino acids and other B vitamins. Pure Energy is sweetened with agave cactus and stevia leaf. Go to genesistoday.com.

Arizona Tea In 11.5-fl.oz. Cans
Arizona Beverages USA LLC now offers its ready-to-drink iced teas in 11.5-fl.oz. cans. The new packaging marks the first single-serve alternative to the brand’s signature tall 23-fl.oz. can. Arizona 100% natural tea is available in lemon, raspberry, peach and cranberry flavors, Southern-style sweet tea, green tea with ginseng and honey and diet green tea with ginseng and honey. The company also markets waters, juices, energy drinks and sports drinks. The beverage company is headquartered in Woodbury, NY, and online at drinkarizona.com.

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