LOS ANGELES -- Marley Coffee has launched "Stir Up Your Office Coffee Service," a Facebook-based referral program that asks people who work in office settings to encourage their companies to consider brewing Marley Coffee instead of their usual free office coffee.
To celebrate the campaign's kickoff, the first 100 people who complete the entry form on the Marley Coffee Facebook page will be entered in a random drawing for a chance to win a Marley Coffee demonstration at their office by Rohan Marley, cofounder and chairman of Marley Coffee, who is the son of reggae music legend Bob Marley. To be eligible, entrants must work in an office with a minimum of 30 employees, where free coffee is offered.
Throughout the year, Marley Coffee will offer new incentives to encourage entry. On an ongoing basis, those who complete the online form and help Marley Coffee book a meeting with the office manager or other office decision maker will receive a free bag of Marley Coffee. In an office that does add Marley Coffee OC, the individual who made the introduction and completed the entry form on Facebook will receive a custom-branded Marley Coffee My Cafe Pod Brewer by Bunn.
"Marley Coffee is where it's at for OCS," said Rohan Marley. "I'm looking forward to making a personal delivery to a lucky winner's office to help spread the love."
The company's "Taste of Marley Coffee" sampling program last month was its first major foray into social media promotion. Through the campaign, Marley Coffee distributed 25,000 free samples containing a special discount code for recipients to use toward their next purchase at marleycoffee.com.
"Facebook and Twitter have proven to be fantastic referral platforms," said Brent Toevs, Marley Coffee chief executive. "Our 'Stir Up Your Office Coffee Service' promotion will run throughout the year to reward our loyal, passionate fans as they introduce their workplaces to Marley Coffee and help us continue to grow our OCS business."
Rohan Marley reported that interest in Marley Coffee in the OCS environment was high at the Natural Products Expo West in Anaheim, CA, where the company recently exhibited. "On top of building our retail grocery business, one of the more positive things that came from the show, and what makes this new OCS campaign come at a perfect time, was the dozens of people asking us how they could serve Marley Coffee in their offices," he said.
Marley Coffee offers an array of products, including Jamaica Blue Mountain and certified USDA organic coffees in fractional packages and single-serve pods, as well as in ground and whole-bean formats, for branded vending and foodservice applications.