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Issue Date: Vol. 53, No. 9, September 2013, Posted On: 8/15/2013

Amstel Beer Vender Rewards Passersby For Standing Around

Emily Jed
TAGS: vending machine gimmick, vending marketing stunt, Amstel Pause machine, Sofia Bulgaria, beer vending machine

SOFIA, Bulgaria -- The latest vending marketing stunt making headlines is a machine that rewarded people in Bulgaria with a free beer for doing nothing.

The "Amstel Pause" machine encouraged thirsty passersby to stand still in front of the machine and push a button to start a timer. The machine dispensed a free beer if they held their pose for three minutes.

vending machine, Amstel beer vending machine

The vending machine was placed in a busy location in Sofia, the capital of Bulgaria, for 16 days, during which it dispensed 1,344 free beers.

Watch the free beer vending machine in action here.

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