QUICK LINKS: Videos  |  Micromarkets |

Redemption Report

|

Classifieds

|

Buy a Classified Ad

|

Editorial Calendars

|

Circulation Data

|

Downloads

|

Bookstore

|

Date Book

Search:      

Bookmark this site




Issue Date: Vol. 53, No. 9, September 2013, Posted On: 8/15/2013


Amstel Beer Vender Rewards Passersby For Standing Around


Emily Jed
Emily@vendingtimes.net
TAGS: vending machine gimmick, vending marketing stunt, Amstel Pause machine, Sofia Bulgaria, beer vending machine

SOFIA, Bulgaria -- The latest vending marketing stunt making headlines is a machine that rewarded people in Bulgaria with a free beer for doing nothing.

The "Amstel Pause" machine encouraged thirsty passersby to stand still in front of the machine and push a button to start a timer. The machine dispensed a free beer if they held their pose for three minutes.

vending machine, Amstel beer vending machine

The vending machine was placed in a busy location in Sofia, the capital of Bulgaria, for 16 days, during which it dispensed 1,344 free beers.

Watch the free beer vending machine in action here.


Topic: Vending Features

Articles:
  • Congressmen Roskam And Woodall Visit A.H. Management And Flowers Foods
  • Swire Coca-Cola USA Opens New Distribution Plant In Colorado
  • Coca-Cola To Complete Bottler Refranchising By Yearend; New Company Scoops Up Coke's Northeast Territories
  • Five Star To Connect 9,000 Interactive Devices To USAT's EPort Platform
  • Nayax Partners With Italy's Produco To Bring VPOS Cashless Vending To Pisa Airport

Copyright © 2017 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570