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Issue Date: Vol. 50, No. 7, July 2010, Posted On: 6/16/2010


Educational Program Shapes Up For Northeast OCS & Vending Expo


Emily Jed
Emily@vendingtimes.net
Betson Enterprises, MEI, Len Rashkin, Northeast Coffee Service & Vending Expo, office coffee service, OCS, coffee brewer, vending, vending machine, vending machine business, vending operator, vending trade show, coffee trade show, Brian Murphy

CARLSTADT, NJ -- Payment systems leader MEI and the nation's top office refreshment sales trainer are the first confirmed presenters for the upcoming Northeast Coffee Service and Vending Expo.

OCS consultant and VENDING TIMES columnist Len Rashkin will host a two-part seminar, leading off with "Convincing the Buyer to Change Services by Creating Credibility for You and Your Company." Rashkin will present sales strategies that can help convince buyers to switch services, even if they are already happy with their current providers. He will also share simple techniques the salesperson can use to set the company apart from its competition and win over the decision-maker.

During the second part of his presentation, Rashkin will discuss "How to Increase Allied Product Sales to Your Existing Customers." He will demonstrate an easy mnemonic technique by which route drivers and customer service representatives can remember 100 or more allied products when informing customers about the availability and appeal of additional goods. Rashkin provides a comprehensive approach to selling office coffee service in his two training programs: "The Complete Guide to OCS Sales Training" and "Allied Products Sales Training for Route Drivers & Customer Service."

MEI (West Chester, PA) will host a seminar entitled "MEI Can Help You Win." The session will explore ways operators can win new accounts and increase profits at existing locations by using flexible cash and cashless payment systems in conjunction with MEI's EasiTrax vending management hardware and software.

MEI hosted a conference at the recent NAMA OneShow in Chicago to bring operators up to date on the latest developments in the payment processing, telemetry and data processing in the EasiTrax system.

The Northeast exposition, produced by Betson Enterprises, will be held on Aug. 19 at the Crowne Plaza Meadowlands Hotel and Exhibition Center in Secaucus, NJ, from 10 a.m. to 4 p.m. See story.

Limited exhibit space is still available; information may be had from the company by calling (201) 438-1300, ext. 3435, or by emailing Brian Murphy at bmurphy@betson.com. Admission to the event is free. Operators can register online.


Topic: Meetings/Events

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