QUICK LINKS: Vending Videos  | Micromarkets  |

VT Classifieds

|

Buy a Classified Ad

|

Editorial Calendars

|

Circulation Data

|

Downloads

|

Bookstore

|

Operators Date Book

Search:    

Bookmark this site




Issue Date: Vol. 54, No. 1, January 2014, Posted On: 12/17/2013


Boost Water Sales With Top-Selling Flavor Enhancers: MiO, Crystal Light And Kool-Aid


The Food Group (Kraft) Press Release
TAGS: office coffee service, OCS products, office refreshments, flavored water, liquid concentrate category, MiO, Crystal Light, Kool-Aid, single-serve liquid concentrates, on-the-go hydration, water enhancers, No. 1-selling noncarbonated sugar-free powdered drink mix, Bev1 Brands, Kraft Foodservice, Kraft

SPONSORED CONTENT

Sponsor: Kraft (through The Food Group

water enhancers, Mondelez NEW YORK, NY -- December 16, 2013 -- Squeeze in more profits and capitalize on the flavored water trend with the three leading brands in the liquid concentrate category: MiO, Crystal Light and Kool-Aid. Available in a variety of thirst-quenching on-trend flavors, single-serve liquid concentrates appeal to a broad customer profile.

As the demand for carbonated beverages continues to decline, liquid concentrates provide an attractive add-on opportunity for both tap water drinkers and bottled water customers to reverse slumping beverage sales. Portable and pocket-sized for on-the-go hydration, water enhancers allow customers to personalize their drinks with the right amount of flavors. Just open the lid, dilute in water and enjoy!

Made with the highest quality ingredients and natural flavors, MiO single-serve liquid concentrate enhances the flavor of water with 0 calories, 0g carbs, no sugar and low sodium. Rated a top-10 beverage brand, MiO showed 87% growth in 2012. The most popular MiO flavors include: Cherry Blackberry, Orange Tangerine, Energy Black Cherry and Fit Berry Blast.

As the No. 1-selling noncarbonated sugar-free powdered drink mix, Crystal Light boasts 90% aided brand awareness. Single-serve liquid concentrates, like revitalizing Crystal Light Mango Passionfruit, instantly transforms water into a new refreshing drink with 0 calories per serving and a refreshing better-for-you appeal.

With the No. 1 family trademark of all-time, Kool-Aid is the fun, nostalgic brand that families enjoy. Tropical Punch is a favorite among the iconic flavors and is now available in a convenient new single-serve liquid concentrate format.

Kraft Cold Beverage Brands represent the top 3 sellers within the single-serve liquid concentrate category between their top-selling brands -- MiO, Crystal Light and Kool-Aid. These proven brands have the strong consumer appeal to energize your beverage business.

Keep customers happy and returning for more with today's hottest beverage format and the top 3-selling super concentrated liquids -- MiO, Crystal Light and Kool-Aid.


Bev1 Brands is a single source for the diverse portfolio of hot and cold beverage brands offered by Kraft Foods Group, Inc. (NASDAQ: KRFT). From iconic coffee brands such as Maxwell House and Gevalia to refreshing Crystal Light, Capri Sun and more, Bev1 Brands offers products, equipment, merchandising and service support to the U.S. foodservice industry.

Kraft Foods Group Inc. (NASDAQ: KRFT) is one of North America's largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Philadelphia, Planters, Velveeta, Capri Sun, JELL-O and Lunchables. Kraft's 23,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft Foods Group is a member of the Standard & Poor's 500 and the NASDAQ-100 indices. For more information, visit kraftfoodsgroup.com and facebook.com/kraft.

Kraft Foodservice is a division of Kraft Foods Group, Inc. (NASDAQ: KRFT), one of North America's largest consumer packaged food and beverage company. Kraft Foodservice provides a diverse portfolio of brands, marketing and sales expertise and resources to the U.S. foodservice industry. Visit Kraftfoodservice.com for more information.


SOURCES:

1. BMX Topline data for week ending 7/27/13

2. "U.S. Beverage Results for 2011," Beverage Digest, 3/20/12

3. Infobate Report: YTD Beverage Sales Data through 3/30/13

4. Nielsen Total US FDM 12/29/12

5. ACNielsen, Total U.S. Food Drug Mass, $ Share, 52 weeks ending 12/29/12

6. Nielsen Total US FDM 12/29/12

7. Nielsen Homescan panel 3/6/11-12/17/11

8. Nielsen BMX Topline data 4 W/E 07/27/13

9. Nielsen BMX Topline data 4 W/E 07/27/13


Information contained on this page is provided by the company via press release distributed by the company, organization, agency or other "source." Vending Times Inc. and VendingTimes.com make no warranties or representations in connection therewith.

Topic: Sponsored Content

Articles:
  • CES 2014 From The Perspective Of 365 Retail Markets' Chief Executive
  • Digital Weight-Sensing Shelves Are Moving Vending Into The 21st Century

Copyright © 2014 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570