CHICAGO – The National Automatic Merchandising Association said it has reached its goal of raising $5 million through its Positioning for Growth capital campaign, which began in 2012.
Contributions from Nestlé, Burdette Beckman and Sodexo reportedly helped push the vending association over its fundraising goal on the heels of the recent Coffee, Tea & Water Show in Nashville, TN.
"We believe the response from our industry, representing broad-based involvement from operators, suppliers, distributors and manufacturers alike, is affirmation that NAMA is on the right track," said NAMA chief executive Carla Balakgie. "What we've heard is that our members agree that the tenets of the campaign -- research, advocacy and thought-leadership -- resonate."
The NAMA chief recognized PepsiCo Foodservice for taking the lead with its $1 million contribution in early 2012.
She also credited NAMA's National Steering Committee of 14, led by NAMA chairman emeritus Jim Terry of Coca-Cola, Howard Chapman of Royal Cup and Marc Whitener of Refreshment Solutions, for increasing awareness and support for the campaign.