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Issue Date: Vol. 52, No. 6, June 2012, Posted On: 5/15/2012

Kellogg's Kicks Off Olympic Promo On Rice Krispies Treats Vend Packs

Emily Jed
vending snack, vending machine, Kellogg, Kellogg's Food Away From Home, 2012 Olympic Games, U.S. Olympic Instant Win Game, Rice Krispies Treats, Kellogg's vending promotion, vending machine clings

Kellogg Rice Krispies Treats, vending

ELMHURST, IL -- Kellogg's Food Away From Home is building upon the excitement of the upcoming 2012 Olympic Games in London with a new on-pack vending promotion that runs through August. The U.S. Olympic Instant Win Game is now boldly featured on specially marked 2.13-oz. packages of Rice Krispies Treats sold in vending.

The grand prize is a trip to the U.S. Olympic Training Center in Colorado Springs, CO. The winner will be immersed in an Olympic-themed training adventure for four that includes on-campus accommodations, sports demonstrations and a VIP facility tour, along with autograph and photo sessions with athletes and Team USA merchandise.

Consumers can text to win or go to ExperienceTheGold.com to enter online, with no purchase necessary. Colorful vending machine clings are available from Kellogg's Food Away From Home to call attention to the promotion.

The Rice Krispies treats are packed 12 per box, four boxes per case.

Topic: Vending Machine Products

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