CHICAGO -- The National Automatic Merchandising Association has announced the educational lineup for its upcoming Coffee Tea & Water convention, scheduled for Oct. 18-20 at Bally's resort in Las Vegas.
Among the highlights are three interactive sales workshops by Jeb Blount, chief executive of SalesGravy.com and author of People Buy You (Hoboken, NJ, 2010). He will give tips on how OCS professionals can be their companies "Rain Makers" in a workshop on "Managing the Prospect Pyramid"; teach operators how to get their team to execute during "People Follow You"; and explain how to play the game in the current market in "Top 10 Closing Secrets in the New Economy."
Four "best practices" roundtables are on the schedule: Expense Management led by Fred Parrish, president of The Profit Experts (Allen, TX); Growing Revenue by Tim Wayne; Cause Coffees, National Brands and Private Label by Miles Small and Kerri Goodman Small of Coffee Talk magazine; and Coffee/Water Installations, Hidden/Real Insurance Liabilities by Everpure's Jim Nelson.
Another highlight will be a technology panel headed by Dr. Michael Kasavana, NAMA endowed professor of hospitality business at Michigan State University.
"In today's challenging business environment, learning how to do things better is crucial to strengthening and expanding the industry," said NAMA vice-president of sales and service Dean Gilland. "We have gathered experts to share their experiences and knowledge with operators to provide them with tangible tools, resources and insights."
Showgoers can also participate in NAMA's Quality Coffee Certification Program Coffee Fundamentals segment during the Coffee Tea & Water event. It will be offered on Tues., Oct. 18, and advance registration is required.
QCCP workshop facilitator Mike Tompkins, president of Coffee Products Associates (Bloomingdale, IL), will introduce participants to coffee fundamentals, ranging from the history of coffee and development of flavor qualities from the country of origin to insights into coffee processing, sorting, grading, blending and roasting. Participants will also learn the nuances of origin and blended coffees through a series of guided tasting exercises.
"Sales staff, sales managers, customer service staff, service technicians and route drivers can all profit from learning about coffee's rich history," Gilland emphasized.
The Brewing Fundamentals segment of the two-part QCCP will be offered at the NAMA OneShow in Las Vegas in April 2012.
The Coffee Tea & Water show will also feature a tabletop display area where suppliers of coffee, equipment and related products and services will showcase their wares.
Additional information and registration are available at namacoffeeservice.com.