QUICK LINKS: Videos  |  Micromarkets |

Redemption Report




Buy a Classified Ad


Editorial Calendars


Circulation Data






Date Book


Bookmark this site

Issue Date: Vol. 52, No. 7, July 2012, Posted On: 6/25/2012

Pending Federal School Vending Standards Worry Cranberry Industry

Emily Jed
Congressional Cranberry Caucus, vending, vending machine, school vending machine restrictions, Department of Agriculture, federal school nutritional standards, United Cranberry Growers Cooperative, cranberry industry, Michelle Obama, Let's Move, sugary drinks, cranberry products ban

vending machine, cranberry juice WASHINGTON -- The Department of Agriculture is finalizing new nutrition standards for what can be sold in school vending machines, stores and a la carte cafeteria lines that the cranberry industry fears could eliminate some cranberry drinks.

The guidelines, inspired by first lady Michelle Obama's Let's Move initiative to combat childhood obesity, will likely target sweetened beverages, including cranberry juice cocktail. The USDA already has established new standards establishing what can be sold in school cafeterias as part of the federal school lunch program. If the agency follows its earlier guidelines, only 100% juice beverages would be allowed in vending machines and school stores.

The cranberry industry is hoping to convince the USDA that lumping cranberry drinks in the same category with soda and other sugary drinks is unfair, since the tart red fruit contains many nutrients and health benefits, but must be sweetened in order to be palatable. The proposed rule could exclude cranberry products from school vending machines and curtail marketing, said industry officials; they estimate the size of the school vending market to be $2.3 billion a year.

Representatives from the United Cranberry Growers Cooperative -- a collective of 85 growers -- voiced their message at the recent inaugural meeting of the Congressional Cranberry Caucus on Capitol Hill. Their goal was to help persuade agriculture officials to make an exception for cranberry products in its nutrition standards for added-sugar products.

The bipartisan caucus has reportedly sent letters to agriculture officials and the first lady explaining the benefits of cranberries. High-antioxidant cranberries promote urinary tract health and have the potential to fight cancer and other diseases, the letters reported.

Topic: Vending Features

  • VE South Hosts Orientation For New Wittenborg 9100 Coffee Vending Machine
  • Better-For-You Products Proliferate At Vistar Mid-Atlantic's Largest-Ever Open House
  • AMS Plans January Production For MicroVend Countertop Machine
  • Businesses Begin To Accept Mobile Payments With Square's New Reader
  • Crane Merchandising Systems Announces Enhanced Self-Service Features For Cashless Vending

Copyright © 2015 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570