SILVER SPRING, MD -- The U.S. Food and Drug Administration is seeking public participation as it deliberates about how to enhance the usefulness to consumers of point-of-purchase nutrition information. This includes "front-of-pack" labeling on food products as well as information on shelf tags in retail stores.
The agency said it is seeking to learn more about the extent to which consumers notice, use and understand nutrition symbols on food packages and shelf tags. It is also interested in available research that assesses and compares the effectiveness of particular approaches to nutrition labeling. The FDA is requesting graphic design, marketing and advertising data that can be used to help develop better point-of-purchase nutrition information.
The front-of-pack nutrition labeling effort aims to maximize the number of consumers who readily notice, understand and use point-of-purchase information to make nutritious choices. The FDA is accepting comments until July 28.
Comments can be sent to regulations.gov, by entering Docket No. FDA-2010-N-0210. Written comments also may be sent to the Division of Dockets Management (HFA-305) Food and Drug Administration, 5630 Fishers Lane, Room 1061, Rockville, MD 20852.