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Issue Date: Vol. 53, No. 12, December 2013, Posted On: 11/14/2013

Greenwald Exits Betson And Forms CoffeeMatt Corp., An Independent Rep

Nick Montano
TAGS: office coffee service, coffee equipment sales, coffee brewer repair, Matt Greenwald, Coffee Matt, CoffeeMatt Corp., Betson Enterprise, single-cup coffee, OCS training

CARLSTADT, NJ -- Coffee service pro Matt Greenwald has formed CoffeeMatt Corp., an independent rep firm specializing in asset management, procurement and equipment sales. He was most recently an OCS sales and training executive at Betson Enterprises, which is now a CoffeeMatt client.

Greenwald said by representing Betson's products and services to the vending industry, CoffeeMatt will "strive to leverage shared customers, partners, manufacturers and suppliers to help save clients both time and money."

Greenwald joined Betson Enterprises, a division of H. Betti Industries Inc., in 2011 as business development manager for its coffee and vending division. He has worked with coffee roasters, distributors and manufacturers of both single-cup and traditional brewing systems. He also has been involved in large-scale single-cup brewer rollouts and service projects.

Prior to joining Betson, Greenwald was vice-president of a national service organization that provides installations and repair services to some of the world's largest retailers, equipment manufacturers and coffee companies.

CoffeeMatt Corp. will also provide sales and service training, sourcing and product development, parts and service, equipment refurbishing, project management and finance programs. Greenwald can be reached at (201) 912-2013 or matt@coffeematt.com.

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