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Issue Date: Vol. 51, No. 2, February 2011, Posted On: 2/3/2011

Ecast Jukes Promote Safe Driving During Super Bowl

Marcus Webb
Ecast, Ecast Inc., jukebox, juke box, Scott Walker, Cab Finder, coin-op, digital music, Internet jukebox, touchscreen jukebox, kiosk, vending machine, vending, music operator, interactive entertainment, digital signage, Yelp API, DWI prevention, place based advertising, interactive ad, Texas Department of Transportation, the Texas Restaurant Association, DoubleClick, DART, TxDOT Ride Finder, bar-goers, bar trends, Cowboy Stadium, Super Bowl, responsible drinking

SAN FRANCISCO -- Ecast Inc. said it has released a new Cab Finder application across its nationwide network of 10,000 jukeboxes. The release was timed to coincide with Super Bowl weekend and to promote responsible drinking as fans gather together at bars and taverns to cheer on their favorite team.

The application, powered by a Yelp API, uses the location's zip code to find the most popular cab services in the given area based on Yelp's rankings. It then sends the phone numbers of the top-rated cab companies to Ecast digital jukeboxes. When a consumer launches the application by touching a Cab Finder ad on a jukebox screen, he or she is shown the rankings and has two options: enter them into their mobile phone or have the information sent by SMS.

Ecast network operations vice-president Scott Walker called the program a multiple win for consumers, bar owners, jukebox operators and Ecast.

The San Francisco jukebox company and Texas Department of Transportation partnered for a similar Super Bowl campaign last year. | SEE STORY

As Super Bowl XLV approaches, the Texas DOT is kicking off a new campaign reminding sports fans and drivers not to drink and drive as they travel to parties, sports bars, or Cowboys Stadium for the game. The department is now working with the Texas Restaurant Association to display safe driving messages on digital jukeboxes in sports bars around the state, as well as other media including TV, radio and billboards.

Under the DOT program, bar customers can use their cellphone cameras to photograph a Quick Response code (or QR code), which will hang in bars in major Texas markets. The TxDOT Ride Finder mobile website will then provide numbers for local cab companies and public transportation options, or help customers tweet friends to ask for a safe ride home.

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