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Issue Date: Vol. 47, No.12, December 2007, Posted On: 12/17/2007

SuperPro Adds Certs Mints To Upmarket Bulk Program

Tim Sanford

CHICAGO — SuperPro Vending Group (Nixa, MO and Huntley, IL) has  added Certs breath mints from Cadbury Adams to its popular vending program. The new line was introduced at the National Automatic Merchandising Association National Expo here.

SuperPro, which pioneered upscale workplace bulk vending with its novel Dentyne Ice gum initiative, again worked with Cadbury Adams to add Certs to the line. The popular breath mints will be available in 3-lb. bags, slated for shipment at the end of December.

Photo: Above, SuperPro Vending’s Steve Petersen (left) and Tom Siciliano (right) introduce Bob Cornell, Cornell Vending (Evergreen, CO) to new branded Certs breath mint vending program at the NAMA National Expo. SuperPro, which is exclusive bulk vending distributor for Cadbury Adams Dentyne Ice gum, has extended the agreement to include Certs. They’re offered in bulk and capsuled format. At right, Dentyne Ice is shown in in 1.1-in. (V1) capsules, a new format offered by the company. Capsuled product addresses sanitation concerns and allows product to vend through any vender supporting the V1.

Like Dentyne Ice, Certs may be vended through SuperPro’s machines, styled in Cadbury Adams livery and supplied with ingredient-statement labels, and through third-party bulk venders approved by Cadbury Adams. These presently include models from Beaver Machine Corp. and Northwestern Corp. (see VT, July).

Originally conceived as an add-on revenue generator for coffee service and small-location vendors, SuperPro’s program has found favor with a widening spectrum of vending operations. OCS companies increasingly report success with SuperPro machines set for free vend; they provide the vender as a portion-control dispenser and sell the gum as an allied product.

SuperPro, which returned to private ownership in September after a brief stint as a publicly held company, maintains its headquarters in Nixa, MO. Product details can had at (847) 961-4686. The company is online at superprovending.com.

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