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Issue Date: Vol. 52, No. 4, April 2012, Posted On: 4/4/2012


Sega Says Home Video Loses $86M, Plans U.S. And European Cuts


Marcus Webb
amusement business, video game, arcade video game, home video game, Sega Corp., Sega Sammy, Hajime Satomi, Sega loss, Sega video game

TOKYO -- Sega Sammy chairman and chief executive Hajime Satomi said on March 30 that Sega Corp.'s consumer game division will be downsized and restructured in the U.S. and Europe, triggering an unknown number of layoffs. The move is in response to an $86.4 million loss for the financial year, ended March 31.

Satomi blamed the company's setbacks on a "challenging economic climate and significant changes in the home videogame software market environment."

Consumer videogame sales have declined 20% to 30% over the past year as the global recession finally took its toll on a market the previously appeared impervious.

Sega Amusements USA, which represented Sega Sammy's arcade game interests, consolidated and reorganized nine months ago. | SEE STORY


Topic: Music and Games Features

Articles:
  • No Floods, Fires Or Snooki: Summer Looks Bright For Jersey Shore Amusement Operators
  • AVS Expands IGT Agreement, Offers Spielo Pokers For Illinois
  • Keurig Coffeemaker Gets Scary In New Videogame
  • Lucky Strike Entertainment Opens FTW Chicago Amid Much Hoopla
  • Japanese Skill Crane Attracts Players With Live Fish

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