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Issue Date: Vol. 41, No. 10 / August 25, 2001 - September 24, 2001, Posted On: 8/25/2001


Fun Expo 2001 Puts Spotlights Education With More Than 50 Seminars


Marcus Webb

HILLSBORO, NH - Providing timely, useful information to professional fun center operators and those planning to enter the industry has always been the primary mission of the International Association for the Leisure and Entertainment Industry. As IALEI heads into its annual Fun Expo and 2001 Conference (Oct. 2-6, Las Vegas Convention Center), the association's commitment to its educational mission remains strong. In conjunction with the trade show exhibits and the board of directors meeting, IALEI and its partners have scheduled 51 seminars, panels, forums, and round table discussions. These educational events cover everything from operational basics to the finer points of birthday parties, redemption, marketing, legal questions, and much more. Two topics have been singled out to receive special emphasis with several sessions devoted to various aspects of their respective disciplines: food operations and amusement rentals.

Fun Expo is governed by Leisure Entertainment Trade Shows and is jointly sponsored by LETS members including IALEI, AMOA and AAMA. "This year's Fun Expo is once again co-located with AMOA International Expo," said LETS chairman Harold Skripsky. "We expect to see exciting results with both shows sharing the same hall this year." Fun Expo targets the entire range of the worldwide fun center market, including developers, owners, and operators of indoor and outdoor facilities such as family fun centers, urban entertainment complexes, bowling and skating centers, theme restaurants, mini golf courses and hi-tech arcades.

Informed sources advise VENDING TIMES that an unusually strong debut lineup of new product may be seen at Fun Expo 2001, particularly in the simulator class. More than 300 exhibiting companies will also feature a wide variety of products and services for fun centers, including food and beverage, inflatables, laser tag, rides, play structures, mini-golf equipment and supplies, party supplies, redemption systems and supplies, design and construction services, facility products and services, computer hardware and software, and much more.

Access to the various Fun Expo educational sessions may be purchased via block passes, entitling the buyer to attend some or all of the seminars, panels, and discussions. Major savings are available to those who sign up early. The Fun Pass offers entry to 19 educational sessions, all designated "FUN" in the schedule below. IALEI members may purchase a Fun Pass for $55 through Sept. 7, after which it costs them $90. Non-members pay $75 for a Fun Pass through Sept. 7 and $100 afterwards.

The University Pass entitles the buyer to attend all Fun Pass sessions plus all 17 University Pass sessions, designated "UNV" in the schedule below. IALEI members may purchase a University Pass for $240 through Sept. 7, after which it costs them $275. Non-members pay $275 for a Fun Pass through Sept. 7 and $299 afterwards.

A Super Pass entitles the buyer to attend all Fun Pass and University Pass sessions, as well as the Amusement Rental Business Forum, the Industry Networking Sessions, and to receive a copy of the FunCyclopedia seminar handout compilation book. (Buying a Super Pass does not give the buyer access to Birthday Party University or the "Newcomers & Rookies" workshop.) IALEI members may purchase a Super Pass for $299 through Sept. 7, after which it costs them $399. Non-members pay $339 for a Super Pass through Sept. 7 and $379 afterwards.

Specialized programs requiring separate admissions are the Birthday Party University, the "Newcomers & Rookies" Workshop, and the Amusement Rental Business Forum. Prices range from $80 to $149 each, depending on IALEI membership and date of purchase. Industry networking sessions cost $15 to $25 depending on the same factors.

All of the above conference registration options include admission to the Fun Expo and AMOA Expo exhibit floors.

Fun Expo's educational seminars run from Tuesday, Oct. 2, through Friday, Oct. 6. Two seminars are scheduled for Tuesday, Oct. 2; both are all-day events requiring separate registration from any other educational program. The Oct. 2 programs are Frank Price's "Birthday Party University" and a seminar for FEC management geared to "Newcomers & Rookies" chaired by consultant Randy White with a panel of experts including successful operators. Both events run from 9AM to 3PM with breaks including a lunch hour with round table discussions among participants and presenters.

On Wednesday, Oct. 3, early morning sessions from 9AM to 11:30AM are as follows. Session FUN-01, "Everyone Can Increase Redemption Revenues"; speaker: Frank Seninsky. Session FUN-02, "Stress Free Food Service"; speaker: Allan Ramsey. Session UNV-01, "Financial Management"; speaker: Anthony DeAngelis. Session UNV-02, "Bringing Teamwork to Work"; speaker: Silvana Clark.

Oct. 3 late morning sessions from 11AM to 12:30PM are as follows. Session UNV-03, "Gameworks Grows Up"; speaker: Leanne Staples. Session FUN-03, "Attracting Kids and Their Teachers'; speaker: Don Tedesco. Session FUN-04, "51 Ways in 90 Minutes to Improve Service, Increase Sales, and Cut Costs in Your Food Service"; speaker: Mike Holtzman. Session UNV-04, "Developing Mini Golf and Other Outdoor Attractions"; speakers: Glenn Lynn, Bill Wilcox; Linden Crum.

Oct. 3 early afternoon sessions from 1:30PM to 3PM are as follows. Session UNV-05, "Playing It Safe with Food Service"; speaker: Michael Diskin. Session FUN-05, "Marketing on a Budget"; speaker: Silvana Clark. Session FUN-06, "Everybody Loves to Party - Birthday and Private Parties for Teens and Adults"; speakers: Frank Price, Dorothy Lewis. Session UNV-07, "Presenting Your Case"; speaker: Wolf Vierich.

A double-length Oct. 3 session runs from 1:30PM to 5PM, as follows. Session UNV-06, "The Great Outdoors"; speaker: Mike Fleming.

Oct. 3 mid-afternoon sessions run from 3:30PM to 5PM, as follows: Session UNV-08, "How to Design & Operate a Profitable Food Service Operation"; speaker: Mike Holtzman. Session FUN-07, "Safety From the Start"; speaker: Ken Vondriska. Session FUN-08, "PC and Console Games"; speaker: Bob Cooney. Session UNV-09, "Bringing Out the Best in People - and Keeping Them"; speaker: Ron Jasilowski.

On Thursday, Oct. 4, early morning sessions run from 8:30AM to 10AM, as follows. Session FUN-09, "Merchandising Sales - It Can Be Lucrative"; speaker: Rick Ouziel. Session FUN-10, "Operational Efficiencies - How to Make Money Without Working Hard"; speaker: Eric Guthrie. Session UNV-10, "Making Your Facility Family Friendly"; speaker: Vicki Stoecklin. Session UNV-11, "Watching Your Costs = Found Profits"; speakers: Linda Fernandez; Court Huish; Paul Kramer.

Oct. 4 mid-morning sessions run from 10:30AM to 12:00PM, as follows. Session FUN-11, "Bringing Humor to Work"; speaker: Silvana Clark. Session FUN-12, "Advanced Go-Kart Staff Training for Effective Problem Management"; speaker: Steve Hix. Session UNV-12, "Employee Theft and Prevention"; speakers: Mike Fleming and Mike Wojtanwicz. Session UNV-13, "Location Based Entertainment and the Law"; speaker: Tom Fricke.

Oct. 4 early afternoon sessions run from 1PM to 2PM, as follows. Session NET-01, "Marketing and Sales"; speaker: TBA. Session NET-02, "Major Attractions"; speaker: Michael Fleming. Session NET-03, "Legal Issues"; speaker: Tom Fricke. Session NET-04, "Effective Management"; speaker: Dave Schwartz. Session NET-05, "Food & Beverage"; speaker: Jack Cohen.

Oct. 4 mid-afternoon sessions from 3PM to 4:30PM, as follows. Session FUN-13, "Children's Edutainment: How, Why, What & Where"; speaker: Randy White. Session UNV-14, "Avoiding Employee Lawsuits"; speaker: Paul Siegel. Session FUN-14, "Viva La Group Sales"; speaker: Phil DeAngelo. Session UNV-15, "Successful Business Plans"; speakers: Harold Skripsky, Bob Cooney.

Friday, Oct. 5 early morning sessions run from 8:30AM to 10AM, as follows. Session FUN-15, "Operations 101"; speaker: Alan Ramsey. Session UNV-16, "Getting Wet - How to Incorporate Wet Attractions into FECs"; speaker: Kim Davis. Session FUN-16, "Understanding Your Market Better - How to Adopt to Continual Changes in the Marketplace"; speaker: Jack Samuels.

A special double-length seminar runs from 8:30AM to 1PM, as follows. Session ARB-01, "Amusement Business Rental Forum"; speakers: Jay Jones, Russell Allison, Bill Rutledge. It will be followed immediately from 1PM to 2PM by Session NET-07, "Amusement Rental Business Networking Hour" with participation by Jones, Allison, and Rutledge.

Oct. 5 mid-morning sessions run from 10:30AM to 12PM, as follows. Session FUN-17, "The ABC's of Filling Downtime"; speaker: Courtney Bourdas. Session UNV-17, "Evaluating Advertising Media and Choosing and Using Them Well"; speakers: Tim Mikkels, Susan Snyder Davis. Session FUN-18, "Adding Paint Ball to an Entertainment Center"; speaker: Dutch Magrath.

Oct. 5 early afternoon sessions run from 1PM to 2PM, as follows. Session NET-06, "Parties"; speaker: Frank Price. Session NET-08, "Roller & Ice Skating Rinks"; speaker: Phil DeAngelo. Session NET-09, "Bowling"; organized by the Bowling Proprietors Association of America. Session NET-10, "Games and Redemption"; speakers: Frank Seninsky, Karen Gitler. Session NET-11, "Water Attractions & Elements"; speaker: Kim Davis.

Oct. 5 mid-afternoon sessions run from 3PM to 4:30PM, as follows. Session FUN-19, "Marketing Major Attractions - Turning Downtime into Prime Time"; speaker: Sophia Disney. Session ARB-02, "Minimizing Risk in the Amusement Rental Business"; speaker: Bill Rutledge.

A concluding panel discussion (Session UNV-18, "Where Is This Industry Going?") will be moderated by IALEI President George Smith. This event is open to all Fun Expo and AMOA Expo attendees.

Registration hours are Tuesday, Oct. 2 through Friday, Oct. 5, daily from 8AM to 5PM; and Saturday, Oct. 6 from 9AM to 3PM. The exhibit floor will be open from 10AM to 5PM on Thursday and Friday, and from 10AM to 4PM on Saturday.

IALEI will present its 8th Annual Golden Token Achievements Awards on Friday, Oct. 5, at 2PM. The association's board of directors will install a new president and officers at its annual membership breakfast meeting, Saturday, Oct. 6 from 8:30AM to 10AM. The name of the new president had not been publicly announced at press time.

Fun Expo's sponsors have booked a block of rooms at convention rates at two hotels. At the Las Vegas Hilton, adjacent to the Convention Center, rooms cost $129.00 for single/double accommodations. Rooms may also be reserved at Circus Circus for a nightly rate of $104.00 single/double accommodations. Rooms may be booked online at www.roomsexpress.com/funexpo. Reservations may also be made by filling out and mailing or faxing the Office Housing Form, available from the show organizers (see below).

Discount airfare to Fun Expo is available from United Airlines. A 5% discount from the lowest available fare will be offered. Call the airline at 800/521-4041 or call Best Travel & Tour at 800/745-6035 or 847/981-0080 and refer to Meeting ID number 554SQ.

For discount auto rentals in Las Vegas during Fun Expo, call Budget Rent A Car at 800/922-2899, ext. 137. Ask for Brian Singleton. Show organizers have arranged for specially rates.

More information is available from IALEI, 33 Henniker St., Hillsboro, NH 03244; (tel.) 603/464-6498; (fax) 603/464-6497; website: www.funexpo.com. Additional information may be obtained from show organizer William T. Glasgow, Inc., 10729 W. 163rd Pl., Orland Park, IL 60467; (tel.) 708/226-1300; (fax) 708/226-1310; (toll free customer service) 888/FUN-EXPO; email: info@wtglasgow.com.


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