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Issue Date: Vol. 46, No. 4, April 2006, Posted On: 4/15/2006

Sega’s UFO Catcher Makes U.S. Landing In July; 2-Claw System Provides Greater Play Control

Marcus Webb

ELK GROVE VILLAGE, IL — After years of hit status in Japan, Sega’s popular UFO Catcher crane is finally coming to the U.S. This July, Sega Amusements USA Inc. will release UFO Catcher 7, the latest edition of the advanced merchandiser, to North America.

Sega officials described the unit as an “out of this world game” that will “change the way the industry thinks about crane machines.” Sega will also offer a range of prizes selected specifically to maximize UFO Catcher earnings.

Housed in a steel cabinet with or without monitor, UFO Catcher is a two-player crane with uniquely shaped, two-pronged claws that model the look of a retro UFO. The machine also comes with three uniquely sized arms and three types of claws to accommodate almost any prize. The varied and versatile claw designs make it possible for players of UFO Catcher to hook a wide range of plush sizes, as well as key chains and even boxed prizes, with ease, said officials.

Players will enjoy using the highly controllable, precisely maneuverable claw interface. It moves swiftly and steadily across the well-lit playfield to the desired prize, allowing players to target, grab, drag, hook and push the item closer and closer to the drop chute. The sense of greater reliability and controllability, said Sega officials, encourages players to keep playing and to keep winning.

Acrylic risers are available for the playfield to create a platform to enhance merchandise displays. A built-in Vacuum Fluorescent Display allows the player to view earnings, payout and more. The width of the dispensing chute is operator adjustable, from a minimum of 10.4 ins. to a maximum of 14.7 ins. Height of the prize dispensing slot is fixed at 9 ins.

UFO Catcher is offered as a full package, matched with unique Sega prizes that the company says will result in larger cashboxes. Company officials recommend that operators bank several of the cranes together, all housing different colorful prizes, for maximum appeal so that players can see others winning and can have a choice of merchandise.

In the deluxe version, a 20-in. monitor acts as an additional attraction element by showing merchandise videos. The location can run advertisements on the monitor as well. DBA and security bar are optional.

For more information visit the website at sau.sega.com.

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