NEW YORK CITY -- Lavazza Premium Coffees Corp. has appointed two group directors at its North American headquarters to strengthen its U.S. presence.
Michele J. Abo joins Lavazza as director of sales for North America and Ricky Khetarpaul is serves as director of finance and administration.
Abo has held sales and general management positions with Chevron, PepsiCo and Entenmann's. Khetarpaul joins Lavazza from PepsiCo, where he served in financial planning, strategy and business development roles.
The announcement comes in the wake of two recent introductions from Lavazza in the U.S. and Canada: the launch of its first e-commerce store early in September and the fall 2013 debut of a new specialty coffee line for the retail channel. In 2012, Lavazza unveiled its Rivo cappuccino and latte brewing system in the U.S., marketed by and in partnership with Keurig and Green Mountain Coffee Roasters. | READ MORE
Ennio Ranaboldo, chief executive of Lavazza North America, observed that the company's presence on these shores has become increasingly vital.
Luigi Lavazza S.p.A. was founded in Turin, Italy, in 1895, and has been family-owned and managed since its inception. Today, Lavazza is one of the leading brands in Europe, the sixth largest roaster in the world and a global provider of espresso, coffee and single-serve systems for the home and out-of-home markets.
PHOTO: Lavazza North America CEO Ennio Ranaboldo (center) chats with Michele J. Abo and Ricky Khetarpaul in the company's New York City headquarters.