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Issue Date: Vol. 53, No. 9, September 2013, Posted On: 8/12/2013

Eight O'Clock Coffee Struts New Look, Contemporary Varieties

Emily Jed
TAGS: coffee news, OCS, Eight O'Clock Coffee, Eight O'Clock Coffee re-branding, Central America and Rainforest Alliance Certified, Tata Global Beverages

Eight O'Clock Coffee, The Original MONTVALE, NJ -- Eight O'Clock Coffee is re-launching its iconic 150-year-old coffee brand with modern, red packaging and new varieties that cater to today's consumers.

The four ground coffee varieties, all made with 100% arabica coffee beans, are African Plains and Caramel Macchiato, along with seasonal Dark Chocolate Cherry and Cinnamon Bun.

Additionally, a new whole bean 100% arabica variety, Central Highlands, is sourced from the mountains of Central America and Rainforest Alliance Certified.

The new varieties and the sleek, bold red bags that pay homage to the brand's vintage packaging will be rolling out nationwide over the next two months.

After a seven-year hiatus from television advertising, Eight O'Clock Coffee will debut a new campaign, showcasing its new look and celebrating the coffee enthusiasts who "put coffee first."

Eight O'Clock offers its coffee in ground and whole bean form, as well as in K-Cup packs for Keurig brewers. Eight O'Clock is part of the Tata Global Beverages family of brands.

Topic: Coffee Service News

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  • Keurig Brewer And K-Cup Sales Decline, Impacting Q4 Revenue, Profit
  • Dunkin' Donuts Tests Order And Delivery Service
  • SEC Sues Former Marley Coffee Exec In $78 Million 'Pump-And-Dump' Stock Scheme
  • Massimo Zanetti Beverage USA Buys $18 Million Stake In Club Coffee

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