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Issue Date: Vol. 48, No.3, March 2008, Posted On: 3/26/2008

Vroom Foods And Mad Dog Introduce Mint Chocolate Energy Chew In Vending

Emily Jed

COSTA MESA, CA — The vending partnership of Vroom Foods Inc. and Mad Dog Energy Products Inc. has added Buzz Bites mint chocolate energy chews to its bulk vending, single-serve offering (see VT  February). Like Buzz Bites chocolate energy chews, each mint chocolate Buzz Bite contains 100mg. of caffeine and the energy equivalent of a single cup of coffee or 25% more than the leading energy drink.  

“The development of a mint chocolate Buzz Bite has been in the works for a very long time. The flavor combination has always been very popular and our version, which uses real peppermint oil, has tested very well,” said Vroom Foods president and founder Jason Kensey. “The overwhelming success of our chocolate-flavor Buzz Bites has pushed this project to the top of our ‘to do’ list.  Our vending partners have been clamoring for more flavors to sell.”   

Initially, the new energy chew flavor will be offered exclusively through the company’s turnkey branded bulk vending program, which Kensey said eliminates the packaging and distribution issues that accompany a traditional retail introduction. 

Vroom Foods and Mad Dog are targeting a late-March launch for a new Buzz Bites multiple-unit package that is vendible through full-line, multi-product snack machines. It will be available in both original and mint chocolate flavors.

Vroom Foods is also the manufacturer of Foosh Energy Mints, which contain the same energy bundle in a mint format and will soon be available in both bulk and full-line vending formats.  

Interested operators can contact Vroom Foods’s exclusive vending distributor, Mad Dog Energy Products, at (800) 229-9264.  

Topic: Bulk Vending

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