QUICK LINKS:

VT Classifieds

|

Buy a Classified Ad

|

Editorial Calendars

|

Circulation Data

|

Downloads

|

Bookstore

|

Operators Date Book

Search:  Follow VendingTimes on Twitter 

Bookmark this site



 
Issue Date: Vol. 52, No. 4, April 2012, Posted On: 3/28/2012


Iowa Color Codes Vending Machines To Encourage Healthier Choices


Emily Jed
Emily@vendingtimes.net
Iowa vending machines, vending, healthy vending, vending color-coding system, Terry Brantad, Mariannette Miller-Meeks, healthy vending initiative, snack food

DES MOINES -- Vending machines in Iowa's capitol complex will offer more healthy choices and make it simple for state workers and visitors to identify them with a color-coding system. The initiative is part of Gov. Terry Brantad's drive to improve health in the state.

The healthy vending program follows a yearlong pilot of the color-coding system in one state office building and will now extend to a dozen others.

Vending items marked with a green label are considered to be the healthiest; those with a yellow label are categorized as less nutritious; and red offerings are deemed to have the lowest nutritional value.

The governor, who was joined by Mariannette Miller-Meeks, director of the state's Department of Public Health during his announcement, said traditional snacks and beverages won't be removed from the machines, but he wants consumers to have healthier choices available.

"We are trying to encourage people to make healthy choices. We don't want to be the food police," he said. The governor acknowledged that people are going to "choose what they want to choose," adding that the new color-coded system will make it as easy as possible for them to make a healthy choice.


Topic: Vending Features

Articles:
  • Ad In Monday's USA Today Chides Bottled Water In National Parks
  • Beverage Giants Extend Calories Count Vending Machine Labeling To Nation's Capital
  • Vendors Exchange Rolls Out Cleanlife LED Tubes As Direct Fluorescent Replacements
  • Japanese Vending Industry Demonstrates Renewed Vitality In 2012; Revenues Climb 1.4%
  • Man Claims To Have Secret Coke Formula, Puts On eBay For $5M

Copyright © 2013 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570